Logo ideas - drawings

To generate some ideas for potential logos I did some quick drawings of what I thought would work well for a bakery's brand using imagery such as cupcakes, whisks and a rolling pin.



I thought the circle designs would look a bit like cookie cutters/ stamps therefore did a few variations of these. I also did some variations of typefaces using script text to contrast agains block capitals.

Name Ideas

To generate name ideas we first made a list of words that related to the bakery and the image they wanted to present to the consumer. This includes things such as the fact they are going to be a luxury brand therefore want to seem more high end and will probably be charging more for their products. 

collaboration contract

Cookie stamps

Using cookie stamps to influence our logo design. Bellow are some examples that people use when doing home baking to make their cookies/ biscuits more personal. I think this is a nice touch for a baking brans and has that home-made feel and seems more personal to the consumer.

Bliss - cadbury chocolate

The world's most pampered chocolate bar'. Cadbury Dairy Milk Bliss Dreamy chocolate truffle contains a smooth, chocolate truffle centre covered in delicious Cadbury Dairy Milk chocolate - the perfect indulgent treat to share with friends.

Cadburys also used the word 'bliss' for their luxury chocolate bar first sold in 2012. 

Flourpress

And so it was whimsy, earnest, flavor forward bakes for you and anyone who's wondering or wandering - There's a seat for you here.

Our heart for this business comes from a desire to create something new in the place that we call home. To contribute something to our city, to foster an environment  that builds community, even if it's just by way of a baked good or a cup of coffee.

In our travels we've learned that people are progressive, not places. Traveling became more field study, and now, baking has become an homage to the places and experiences that grew us, to the lessons and things we've learned to love, to the memories of people who took time to teach us to bake and cook, those people who continuously showed us that hard work and passion are what dreams are made of. 

Cherry tree bakery brief

Bakery Brand Design £1,000
Cherrytree Bakery are a family-run business that make muffins and brownies for Costa Coffee and Nandos.
They are launching a new brand that will sell indulgent, premium hand-finished products to independents and wholesalers.
COMMISSION
They are looking for a brand design to complement their new venture and would like the following key branding elements:
• New brand name
• Logo
• Identity
• Collateral design (how the brand might be used across different formats)
The new brand will primarily be used for business-to-business sales, visible online (website, social media, etc.) as well as in print (packaging, promotional materials, official documentation, etc.) and, as such, should be professional yet eye-catching and recognisable.
You can see the Cherrytree Bakery’s existing website and branding here:
http://cherrytreebakery.co.uk/welcome-to-cherrytree-bakery
Please note, this new brand will be in addition to Cherrytree Bakery and not in place of.

Imagery

A cookie stamp with the name on



Whisk incorporated into logo



Baking equipment




Could involve cherries instead





Cherry tree bakery



Black and gold




Natural and minimal

Paul French Bakery

Paul is a French chain of bakery/café restaurants established in 1889 in the town of Croix, in Nord, by Charlemagne Mayot. It specializes in serving French products including breads, crêpes, sandwiches, macarons, soups, cakes, pastries, coffee, wine, and beer.

Artisan bakery in Brazil - LOAF

"LOAF is an artisan bakery from Balneário Camboriú that produces bread with organic flour and long fermentation. This is the secret to a crusty and dense bread - but at the same time airy - with easy digestion and unique flavor of all recipes. Every week a new batch of traditional and special bread is prepared for single orders or in a monthly subscription mode - known as Club LOAF. General packaging options and layout of business cards, tags, menus, discount coupons, flyers, stickers, website, newsletter and posts to social networks were created. We strive to highlight the experience in eating a complete, healthy food, without preservatives or chemical additives + all the LOAF caring for the visual identity."

Patisserie Valerie

Patisserie Valerie is a chain of cafés that operate in the United Kingdom. The chain specialises in hand-made cakes, and its menu includes continental breakfasts, lunches and teas and coffees

Laduree macarons

The history of Parisian tea rooms is intimately tied to the history of the Ladurée family. It all began in 1862, when Louis Ernest Ladurée, a man from France’s southwest, created a bakery in Paris at 16 rue Royale.



Just outside Paris sits the Ladurée laboratory, the place where the pâtisseries and macarons are prepared every day and where any self-respecting food lover would dream of being locked in. 



Seeing the universe in a grain of sand and paradise in a wild flower. It’s this magic spell, renewed every day, this fantastic voyage, our sublime epic tale, which we want to try to share with you.

Existing designs - macaroons & co

Existing designs- Olivia Valeri

This Premade luxury and elegant branding package is perfect solution for bakers, cake shop, cooking bloggers, patisserie, home made cakes
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