As the new name for The Real Junk Food Project is 'Food Revival' I look at a shop local to me that also uses the name revival. The brief stated that 'food revival' were interested in having a vintage vibe to their logo so I thought it would be useful to look at how they have branded themselves. I like their use of colour as it blue and red is very patriotic. I also think the way they have put the word 'vintage' in circles makes it look like buttons which relates to it being a vintage clothes shop. The typewriter text is also fitting for a vintage shop however I think this could've been continued onto the website as this would make it a lot more cohesive. The website uses a sans serif typeface for their drop down menus and contact details but the clickable links on their homepage is a serif typeface therefore in total 4 different typefaces are being used so it doesn't have a very consistent feel. Overall I think the logo is strong and would be enhanced with the use of the script or typewriter font being used on their website.
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