christmas card brief

Christmas Card Design Brief
We want you to design and make 75 Leeds Arts University Christmas Cards.

Purpose
Leeds Arts University works with a variety of partners and stakeholders including governors, community groups, artists, suppliers, and creative businesses. As a seasonal gesture of appreciation and thanks, staff at the University would like to post a Christmas card to those that we work with.

Mandatory Requirements
The card must have a crafted feel, but look professional and artistic. It must also have the University logo on the front.
You will be responsible for the production of the cards. The final cards must fit inside an A5 envelope unless your proposal is more unusual and includes the production of bespoke envelopes. We will also send out a Christmas email so if you would like to include an email design in your proposal you can but it’s not mandatory.

Content
Inside the card must read: ‘Merry Christmas and Happy New Year from Leeds Arts University’

Concept/Ideas
We want our Christmas card to be professional, considered, and innovative whilst portraying the University as a leader in art education. Please consider and reflect these words in your concepts and ideas: Christmas, friendly, creative, vibrant, specialist, independent, unique, innovative, quality, and contemporary. You can use our brand guidelines as inspiration if you like.

Entries & Timescales
• Friday 17th November, 12pm – All submissions should be sent to lucy.tee@leeds-art.ac.uk, or brought into the
marketing office, Geoff Hodgson House (Church opposite The Fenton Pub – buzz for marketing) by 12pm
• Monday 20th November – The Vice-Chancellor/marketing team will shortlist the designs
• Tuesday 21st-Monday 4th December – Production of the handcrafted cards. The finished cards need to be
delivered to Lucy by 4pm Monday 4th December).
• Tuesday 5th December – Cards will be mailed out.

Winning Design
The winning design will receive £200. We will cover the cost of any materials required. An estimate of the cost of
materials (approximate) must be submitted with proposed design so that we can make sure the cost is appropriate
prior to production.