idea 1

for my first idea I decided to keep the patterns around the outside edge to make sure that the text in the middle was clearly readable. I also used a frame to highlight the text area. 

I started off by adding in the information required however I wanted the 'summer ball' title to be the most prominent and legible so people know what the poster is about from far away. I decided to put this in the largest font size and make everything smaller/ thinner. I put the uni name in just an outlines text as it isn't a very important piece of information to be able to read from afar. 

I tried different lay outs for the date and time as I thought the design may look a bit boring if all the text was in a column. 

I then decided that having it straight on was the best option as it flows nicer. 

I the played around with the size of the text. As well as this I added more outline text, this worked well for the 'live bands and food available' sentence as the most important words ('bands' and 'food') are highlighted so can be seen from afar and this sentence doesn't make the poster look too cluttered.