International klein blue research

In 1957 Yves Klein registered IKB, a distinctive ultramarine, as a trademark colour. Yves Klein described IKB as “a Blue in itself, disengaged from all functional justification”. Klein had been painting with this colour since 1947 up until his death in 1962, over that time he had managed to create almost two hundred blue monochrome paintings. The production of these paintings was likely to have been both a spiritual experience as well as a marketable activity for Klein. When it came to selling these paintings the price reflected the unique spirit of each painting. At a 1957 exhibition in Milan Klein displayed a series of eleven blue monochrome paintings, even though they looked the same and were created in the same way, the value increased with the amount of spiritual value Klein saw in them. On multiple occasions Klein created an anthropometry painting before an audience in a gallery space, in the background an orchestra would play whilst Klein would direct models painted in IKB to lie, roll and drag themselves across a canvas until his desired result was accomplished.  Now over 50 years later IKB still plays a major role in graphic design and has become increasingly popular in the last few years. It is often used alongside a monochrome colour scheme or occasionally with one other signature colour. One of the advantages to using IKB is that it works well both digitally and when printed, it is an exception to the RGB rule and doesn’t require a fluorescent ink in order to appear bright. 

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Alternative way of designing for classical music. The Amsterdam Sinfonietta consists mainly of young musicians therefore this approach is appropriate as it attracts a younger audience 

Blue in Judaism is used to symbolise divinity, because blue is the color of the sky and sea. It can also represent equilibrium, since its hue suggests a shade midway between white and black, day and night.

It symbolises trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Blue is considered beneficial to the mind and body

Blue represents trust therefore perfect for real estate 

Used for a fictitious conference called water week, represents water well but also adds vibrancy to something lighthearted 

work inspired by nature therefore using blue gives connotations to water and sky, however using such a vibrant colour makes it seem less cliche and more modern