Wednesday, 7 December 2016

Pantone Booklet Design Process

After completing my research and finalising the writing that would be contained in the booklet I did some rough drawings of how to lay out my booklet that were inspired by the existing booklets I had looked at. I wanted the booklet to be interactive therefore I considered printing out a physical photograph on gloss photo paper to create a different texture through the book. I also considered using collage to insert the colour swatches, this would feature circles in the colours of all the swatches I had taken. Dependant on the amount this colour featured in the picture altered the size of the circle, the        more colour then the bigger the circle and vice versa. 

This is a quick mock up of what it would look like that I did in illustrator, I don't think the design of using circles would work well as it doesn't sit well with the rectangles and straight lines I plan on using throughout the rest of the booklet. 

I reverted back to the squares when creating my first booklet mock up, I hadn't really thought about how the pages would all flow together and mainly focused on what the pages looked like individually which  obviously wouldn't work for a booklet as all pages should follow the same grid.

 I then went on to create these quick drawings which feature a rectangle in the left corned of each double page spread. I thought this would add an element of consistency throughout the booklet. For the front cover this rectangle featured the title where as in the rest of the booklet it featured a block of the same colour, this was the colour I picked out of the photograph which was most prominent and eye-catching.



When shopping for paper and card to print my booklet on I came across this aqua green coloured card which I thought would make a nice bright front cover for my booklet that would also complimented the colours I had swatched.
I wanted to keep the front colour very simplistic and minimal to create curiosity and drive people to open it and look at what is inside it.  I mounted the front cover and back page on a thicker card to create a hardback book effect and to keep the booklet nice and sturdy.

 When you unfold the booklet the first thing you see is the image which has been printed on gloss photo paper and then I stitched on the outline of where I had swatched the colours from. I thought this added a much more hand crafted rustic quality which suits the colour palette. It shows information about colour on the second page making it obvious what the booklet is about and also sparking curiosity amongst the reader.



Further folding out of the booklet expands on more information about colour as well as showing a hint of the colour swatches. The repeated rectangle on the double page spread is also visible.








I decided to feature the main colour swatches as rectangles which varied in size dependant on how much the colour featured in the image. I also used the little squares of colour to organise colour combinations together.








The final pages feature information about Klein Blue and Josef Albers, this is in a bigger point size as I found this information most important as I feel that most people are taught about colour theory but not so much about people who have influenced colour. Next to this is five images of graphic design work using IKB and my comments on why I thought they used this. In reflection I wish I had taken these images across 3 pages to give them more room to breathe and then I could've enlarged them to showcase them better.









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