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Our colour scheme is inspired by the buildings around Leeds as a lot of them are red brick or concrete therefore we have swatched the colours from these and are using them as our colour scheme. The grey, black and white will be used for text and the red will mainly be used for way finding as it is eye catching and will stand out against the concrete pavement rather than using grey.
Most of the colours will come from pixilated versions of peoples posters being exhibited, we believe pixilating the image as above leaves a bit of mystery to what will be displayed in the exhibition. We will use this imagery for things such as social media count downs, the catalogue, the posters/ leaflets and the online invitations.
Here is an example of the map of Leeds that is displayed on the catalogue, as you can see the pixilated image is being used for the colours of it.
There will be a few variations of the catalogue, posters, leaflets etc using multiple different posters to add more variation and interest.
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