Studio Brief 3 Crit

The swatches of the colours we are using for our branding, the swatches have been taken from the broadcasting tower in Leeds and concrete. This is to give a reference to the red brick that is commonly used in Leeds and the concrete to relate to the industrial side of Leeds. 

    

Here is our logo, it is taken from the first letter of our name 'mesh' we have used a grid system from the mesh to develop a pixilated aesthetic which relates to the method of printing and gives things a more hand made feel.

Ideas from the crit:

Using the grid to layout the posters in the exhibition, creating our own map of Leeds based on the areas that people are focusing on. The most popular areas will be represented as bigger squares and less popular as smaller squares.

From this we could have coordinates directing people around the gallery. 

In terms of way finding, consider using a pixilated curser arrow as it relates to the aesthetic we are going for. 

 

For social media look into making GIFs and animations counting down the days to go. Look into colour blind tests and doing them in this style. Also look at having moving squares/ pixels that move and become the logo and then move and become a number counting down how many days until the exhibition/ how many days left until it ends. 

To make it interactive have people send in pictures they have taken around Leeds using the #LEEDSMESH and make these into gifs by pixilating the image or dissecting the image into squares. 

In terms of brochure, have a big piece of paper that is folded down in a grid layout and features peoples work in each individual square created by folding. 

For the brochure, consider what paper will be used to print on, would newsprint look nice? It would be a cheap production method. 

Using instagram for a daily countdown to the event, uploading 12 images which when you look at them all together they look like a number.