OUGD603 Evaluation

I have relished the opportunity to work on briefs I have gone out and found myself as well being able to research a topic that I am really passionate about. In recent years our plastic waste and consumption has been made a real focus and after watching countless documentaries about the topic and seeing the damage we as humans are doing to the planet I really want to make a change. Most of the plastic waste we produce is from obvious sources such as drinks bottles and food packaging. However not many people are aware of how much plastic waste is produced during our periods and I think this is a really important issue. The obvious source is tampon applicators however most tampons are made from a material which combines plastic and cotton. There can be as much as one carrier bag worth of plastic in each tampon and up to 4 in one sanitary towel. I enjoyed having the opportunity to make a brief based on this and rebrand Natracare which is a sanitary product brand that make biodegradable and plastic free products, when plastic has to be used it is a recycled and recyclable plastic. I created a campaign which encourages women to change their tampon brand to something more sustainable. 

I have also enjoyed working on two briefs as collaborations. The first one I did was with Danielle Wright who is one of my course mates therefore it made working with her really easy as we are constantly in touch with each other. We worked on the Cherry Tree Bakery brief and came up with a name and logo for their new brand ‘Pure Bliss Bakery’. Working with Danii was really fun as I could be honest with her and knew she wouldn’t take criticism too personally. Danii is also open to trying lots of different things and experimenting and doesn’t care if it doesn’t work first time she is very persistent and worked hard to get our vision to work. I did a lot of the designing such as the logo and illustrations but Danii was really good at bringing these elements together and mocking up our designs in context. 

The second collaboration was with Beth from creative advertising and this wasn’t as successful. Beth didn’t allow us much time for designing and often left us out of important decision. She was very slow at giving us answers and work we required to complete the brief but when it was her asking us for things she expected it instantly. I was really glad to be working with Danii again on this brief as we work well as a team and despite the pressure from Beth we managed to keep each other relaxed and produced some really good work. 

Overall I have really enjoyed this module and I am happy with the work I have produced and the variation of my work across the eight briefs I have done. I think if I did any more briefs the work produced would be rushed and bring the rest of my submission down therefore I chose to cap it at eight.

Sustainability Evaluation

I am really pleased with my submission for the sustainability awards. I think the posters tackle a really important issue in a very fun way. They will easily capture attention and hopefully make people want to find out more and have a plastic free period. Natracare is a really good sanitary product brand and it would be nice if more people went away from the popular brands on the market that use lots of unnecessary products and switched to something that used recyclable plastic and biodegradable elements.  I hope they open people’s eyes to the somewhat unknown fact that a lot of tampon brands (even applicator free) contain a lot of pointless plastic. 

Bibliography

Bibliography  Natracare

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Simple.co.uk. (2019). Biodegradable Wipes. [online] Available at: https://www.simple.co.uk/our-ranges/biodegradable-wipes.html [Accessed 2 May 2019].

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TOTM. (2019). TOTM | Organic cotton tampons, pads and liners, delivered to your door. [online] Available at: https://www.totm.com [Accessed 2 May 2019].

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Women's Health. (2019). 6 Ways Periods Have Been Used to Send a Social Message. [online] Available at: https://www.womenshealthmag.com/health/a19907901/menstrual-art/ [Accessed 2 May 2019].

Bibliography  Summer Ball

2017, T. (2019). The Grand Summer Ball 2017. [online] Elevate Design Studio. Available at: http://www.elevatedesignstudio.co.uk/the-grand-summer-ball-2017/ [Accessed 2 May 2019]. Adivi, M. (2019). Spring/ Summer 2019 Print Trends. [online] Glowsly. Available at: https://glowsly.com/spring-summer-2019-print-trends/ [Accessed 2 May 2019]. afmu.net. (2019). Spring-Summer 2019 Color Trends | afmu.net. [online] Available at: http://afmu.net/spring-summer-2019-color-trends/ [Accessed 2 May 2019]. Cardiffmetsu.co.uk. (2019). Summer Ball 2016. [online] Available at: https://www.cardiffmetsu.co.uk/events/6013/2043/ [Accessed 2 May 2019]. Facebook.com. (2019). Leeds Arts Union. [online] Available at: https://www.facebook.com/LeedsArtsUnion/photos/gm. 901845859997634/2054766904563271/?type=3&theater [Accessed 2 May 2019]. Facebook.com. (2019). Leeds Arts Union. [online] Available at: https://www.facebook.com/LeedsArtsUnion/photos/rpp. 102539993119315/2658857170820905/?type=3&theater [Accessed 2 May 2019]. Leedsartsunion.org.uk. (2019). [online] Available at: https://www.leedsartsunion.org.uk [Accessed 2 May 2019]. Leedsartsunion.org.uk. (2019). [online] Available at: https://www.leedsartsunion.org.uk/events [Accessed 2 May 2019]. NellyRodi.com. (2019). NellyRodi / Trendbook Prints & Patterns Spring-Summer 2019. [online] Available at: https://www.nellyrodi.com/en/product/prints-patterns-spring-summer-2019 [Accessed 2 May 2019]. Stmaryssu.co.uk. (2019). Summer Ball headline act announced! @ St Mary's University Students' Union. [online] Available at: https://www.stmaryssu.co.uk/articles/summer-ball-headline-act-announced [Accessed 2 May 2019]. Twitter.com. (2019). Twitter. [online] Available at: https://twitter.com/thegatsbyclub/status/520250897126162433 [Accessed 2 May 2019]. Vecteezy. (2019). Summer Pattern Free Vector Art - (33418 Free Downloads). [online] Available at: https://www.vecteezy.com/free-vector/summer-pattern [Accessed 2 May 2019].

Bibliography  Cherry Tree/ Pure Bliss

Amazon.co.uk. (2019). Amazon.co.uk: Cookie Stamps: Home & Kitchen. [online] Available at: https://www.amazon.co.uk/Cookie-Stamps/b?ie=UTF8&node=3008901031 [Accessed 2 May 2019].

Cherrytreebakery.co.uk. (2019). Cherrytree Bakery | Cherrytree Bakery. [online] Available at: http://cherrytreebakery.co.uk [Accessed 2 May 2019].

Dictionary.cambridge.org. (2019). BLISS | meaning in the Cambridge English Dictionary. [online] Available at: https://dictionary.cambridge.org/dictionary/english/bliss [Accessed 2 May 2019].

home, C. and home, C. (2019). Color me happy: use color to impact the mood of your home | The Art of Simple. [online] The Art of Simple. Available at: https://theartofsimple.net/color-me-happy-using-color-to-impact-your-mood/ [Accessed 2 May 2019].

Index, R., Desserts, S., Cooker, B., Cooker, M., Recipes, S., Archives, S., Love, S., Recipes, A., Recipes, S., 2017, T., 2016, T., Recipes, B., Recipes, C. and me, A. (2019). BakingQueen74 - Baking and Slow Cooker Recipes. [online] BakingQueen74. Available at: https://bakingqueen74.co.uk [Accessed 2 May 2019].

Laduree.co.uk. (2019). Ladurée, restaurant, tea room and macaron specialist. [online] Available at: https://www.laduree.co.uk [Accessed 2 May 2019].

Macaronsandcobakery.com. (2019). Macarons & Co – Homemade Happiness. [online] Available at: https://macaronsandcobakery.com [Accessed 2 May 2019].

Patisserie Valerie. (2019). Lovingly Handmade Cakes to order online. [online] Available at: https://www.patisserie-valerie.co.uk [Accessed 2 May 2019].

Paul-uk.com. (2019). PAUL Bakery, Patisserie, Café and Restaurant. [online] Available at: https://www.paul-uk.com [Accessed 2 May 2019].

TripAdvisor. (2019). Olivia Valere Babilonia, Marbella - Restaurant Reviews, Photos & Phone Number - TripAdvisor. [online] Available at: https://www.tripadvisor.co.uk/Restaurant_Review-g187439-d799641-Reviews-Olivia_Valere_Babilonia-Marbella_Costa_del_Sol_Province_of_Malaga_Andalucia.html [Accessed 2 May 2019].

Bibliography  Food Revival 

2019, i. (2019). Home Page | Revival Vintage. [online] Revivalvintage.co.uk. Available at: https://www.revivalvintage.co.uk [Accessed 2 May 2019].

Anon, (2019). [online] Available at: https://therealjunkfoodproject.org [Accessed 2 May 2019].

FareShare. (2019). FareShare | Fighting hunger, tackling food waste in the UK. [online] Available at: https://fareshare.org.uk [Accessed 2 May 2019].

FoodCycle. (2019). FoodCycle. [online] Available at: https://www.foodcycle.org.uk [Accessed 2 May 2019].

Htafc.com. (2019). SUPPORT THE FANS FOR FOODBANKS INITIATIVE IN 2019!. [online] Available at: https://www.htafc.com/news/2018/december/support-the-fans-for-foodbanks-initiative-in-2019/ [Accessed 2 May 2019].

Thecardingshed.co.uk. (2019). The Carding Shed | The Vintage Motoring Experience. [online] Available at: http://thecardingshed.co.uk [Accessed 2 May 2019].

Bibliography  After Eight 

Advertisingarchives.co.uk. (2019). The Advertising Archives | Magazine Advert | After Eight | 2000s. [online] Available at: http://www.advertisingarchives.co.uk/detail/48619/1/Magazine-Advert/After-Eight/2000s [Accessed 2 May 2019].

Best, J. (2019). Inventor of the After Eight dinner mint Brian Sollitt dies at the age of 74. [online] mirror. Available at: https://www.mirror.co.uk/news/uk-news/inventor-after-eight-dinner-mint-2268298 [Accessed 2 May 2019].

En.wikipedia.org. (2019). After Eight. [online] Available at: https://en.wikipedia.org/wiki/After_Eight [Accessed 2 May 2019].

http://www.nestle.co.uk. (2019). After Eight. [online] Available at: https://www.nestle.co.uk/brands/chocolate_and_confectionery/boxed [Accessed 2 May 2019].

Landor. (2019). Old Spice | Case study | Landor. [online] Available at: https://landor.com/work/old-spice [Accessed 2 May 2019].

madewithnestle.ca. (2019). AFTER EIGHT Brownies. [online] Available at: https://www.madewithnestle.ca/recipe/after-eight-brownies [Accessed 2 May 2019].

Minn, H. (2019). Watch Holly Willoughby and Phillip Schofield competing in After 8 Challenge. [online] mirror. Available at: https://www.mirror.co.uk/tv/tv-news/that-astonishing-holly-willoughby-absolutely-9455434 [Accessed 2 May 2019].

N4mb3rs.com. (2019). [online] Available at: http://n4mb3rs.com/wp-content/uploads/2015/05/after_eight_ad_nestlé.jpg [Accessed 2 May 2019].

O'Neill, M. and O'Neill, M. (2019). How Old Spice Swaggerized Their Brand And Men Everywhere. [online] Adweek.com. Available at: https://www.adweek.com/digital/how-old-spice-swaggerized-their-brand-and-men-everywhere/ [Accessed 2 May 2019].

Telegraph.co.uk. (2019). Brian Sollitt. [online] Available at: https://www.telegraph.co.uk/news/obituaries/10305680/Brian-Sollitt.html [Accessed 2 May 2019].

Tesco.com. (2019). After Eight Big Ben Advent Calendar 185G - Tesco Groceries. [online] Available at: https://www.tesco.com/groceries/en-GB/products/301735062 [Accessed 2 May 2019].

YouTube. (2019). AFTER EIGHT TV ad 1997. [online] Available at: https://www.youtube.com/watch?v=e_eKkdWAVNM [Accessed 2 May 2019].

Bibliography  Penguin book competition 

Award, C. (2019). Children's Cover Award. [online] Penguin.co.uk. Available at: https://www.penguin.co.uk/company/work-with-us/student-design-award/children-s-cover-award.html [Accessed 2 May 2019].

Books, F. and Books, F. (2019). The Floris Books approach to children's cover design - Floris Books Blog. [online] Floris Books Blog. Available at: http://www.florisbooks.co.uk/blog/2014/10/15/the-floris-books-approach-to-childrens-cover-design/ [Accessed 2 May 2019].

brief?, H., cover?, H., Research, r., sketching, S. and book?, W. (2019). How does a designer work with a brief?. [online] Penguin.co.uk. Available at: https://www.penguin.co.uk/articles/company/blogs/how-does-a-designer-work-with-a-brief-.html [Accessed 2 May 2019].

Friedlander, J. (2019). 3 Inspirational Design Ideas from Bestselling Book Covers - The Book Designer. [online] The Book Designer. Available at: https://www.thebookdesigner.com/2018/03/3-inspirational-design-ideas-bestselling-book-covers/ [Accessed 2 May 2019].

home, C. and home, C. (2019). Color me happy: use color to impact the mood of your home | The Art of Simple. [online] The Art of Simple. Available at: https://theartofsimple.net/color-me-happy-using-color-to-impact-your-mood/ [Accessed 2 May 2019].

IMDb. (2019). Wonder (2017) - IMDb. [online] Available at: https://www.imdb.com/title/tt2543472/ [Accessed 2 May 2019].

ME, A., ME, W., ILLUSTRATION, C., DESIGN, A. and TOUCH, G. (2019). 5 TIPS FOR GOOD CHILDREN’S PICTURE BOOK COVER DESIGN. [online] Nataliemerheb.com. Available at: http://nataliemerheb.com/illustration-101/top-tips-for-good-childrens-picture-book-cover-design/ [Accessed 2 May 2019].

Noble, B. (2019). Auggie & Me: Three Wonder Stories|Hardcover. [online] Barnes & Noble. Available at: https://www.barnesandnoble.com/w/auggie-me-r-j-palacio/1121377493 [Accessed 2 May 2019].

PenguinRandomhouse.com. (2019). Wonder Movie Tie-In Edition by R. J. Palacio | PenguinRandomHouse.com: Books. [online] Available at: https://www.penguinrandomhouse.com/books/208913/wonder-movie-tie-in-edition-by-r-j-palacio/9781524720193/ [Accessed 2 May 2019].

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After Eight Evaluation

Overall I am really happy with the designs me and Danii came up with. Despite the final designs being rushed as Beth didn’t allow us much time for designing we managed to pull together something very consistent and appealing. I really enjoyed working in a group and think it enabled me to develop my communication skills and time management especially working to a tight deadline. If I was to do this again I would probably ask to take more control as I think Beth could sometime be a bit over powering with her ideas and often thought she knew best, we did take her advice on board but often showed her that her ideas weren’t that great and us as designers knew best. 

Pure Bliss Bakery Evaluation

Overall I really like the final designs. Despite not being successful with the competition I am really proud of what me and Danii managed to achieve together in just two weeks. The name is inspired by the brand’s focus on selling indulgent baked goods. We thought the word ‘bliss’ would encourage the consumer to think about taking a moment out of their busy day to relax and enjoy a luxurious treat. We added the word ‘pure’ to show a complete feeling of contentment as though nothing could get better than that. 

We chose to use script type amongst some simple illustrations throughout the branding to add a friendly, personal feel to the brand’s image. A lot of people like the idea of eating homemade goods and we believe this creates an illusion that these luxury bakes are one of a kind and lovingly prepared in someone’s kitchen rather than in an industrial setting.  We wanted to create a brand which represented purity, artisan and elegance and I think we achieved this.

Bake Off Evaluation

In summary I am pleased with how the designs have turned out. I think by going with the collage idea I have pushed myself out of my comfort zone as it isn’t really something I would usually do however I am glad I stuck at it. I think I have kept the designs consistent throughout all three elements and they work really well together. The competition is meant to be fun and raise money for charity and I think this poster design replicates that well. It also takes the important elements of the surrounding area at 10 Associates such as the woodland and farm animals and puts them in a baking context. 

Food Revival Evaluation

I am really happy with how the logo has turned out and I think it works really well in context. I didn’t want the Yorkshire variation of the logo to look too dissimilar to the original logo and I think I have managed to achieve this as there is very subtle difference. I think the logo is straight to the point and modern as well as offering Food Revival scope to expand their charity further e.g. Clothes Revival as this logo would work well for that too with a simple change of the name. 

I think the logo would stand out from other charities that do similar work and would be easily recognisable by those in need of a meal or food supplies if it was rolled out throughout different towns and cities. Despite the stamp idea being very subtle I think it ties in with the vintage idea food revival originally stated they wanted in the brief. It also means they can easily and inexpensively put their logo on different collateral by getting a stamp made.