I am really happy with how the logo has turned out and I think it works really well in context. I didn’t want the Yorkshire variation of the logo to look too dissimilar to the original logo and I think I have managed to achieve this as there is very subtle difference. I think the logo is straight to the point and modern as well as offering Food Revival scope to expand their charity further e.g. Clothes Revival as this logo would work well for that too with a simple change of the name.
I think the logo would stand out from other charities that do similar work and would be easily recognisable by those in need of a meal or food supplies if it was rolled out throughout different towns and cities. Despite the stamp idea being very subtle I think it ties in with the vintage idea food revival originally stated they wanted in the brief. It also means they can easily and inexpensively put their logo on different collateral by getting a stamp made.
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