OUGD603 Evaluation

I have relished the opportunity to work on briefs I have gone out and found myself as well being able to research a topic that I am really passionate about. In recent years our plastic waste and consumption has been made a real focus and after watching countless documentaries about the topic and seeing the damage we as humans are doing to the planet I really want to make a change. Most of the plastic waste we produce is from obvious sources such as drinks bottles and food packaging. However not many people are aware of how much plastic waste is produced during our periods and I think this is a really important issue. The obvious source is tampon applicators however most tampons are made from a material which combines plastic and cotton. There can be as much as one carrier bag worth of plastic in each tampon and up to 4 in one sanitary towel. I enjoyed having the opportunity to make a brief based on this and rebrand Natracare which is a sanitary product brand that make biodegradable and plastic free products, when plastic has to be used it is a recycled and recyclable plastic. I created a campaign which encourages women to change their tampon brand to something more sustainable. 

I have also enjoyed working on two briefs as collaborations. The first one I did was with Danielle Wright who is one of my course mates therefore it made working with her really easy as we are constantly in touch with each other. We worked on the Cherry Tree Bakery brief and came up with a name and logo for their new brand ‘Pure Bliss Bakery’. Working with Danii was really fun as I could be honest with her and knew she wouldn’t take criticism too personally. Danii is also open to trying lots of different things and experimenting and doesn’t care if it doesn’t work first time she is very persistent and worked hard to get our vision to work. I did a lot of the designing such as the logo and illustrations but Danii was really good at bringing these elements together and mocking up our designs in context. 

The second collaboration was with Beth from creative advertising and this wasn’t as successful. Beth didn’t allow us much time for designing and often left us out of important decision. She was very slow at giving us answers and work we required to complete the brief but when it was her asking us for things she expected it instantly. I was really glad to be working with Danii again on this brief as we work well as a team and despite the pressure from Beth we managed to keep each other relaxed and produced some really good work. 

Overall I have really enjoyed this module and I am happy with the work I have produced and the variation of my work across the eight briefs I have done. I think if I did any more briefs the work produced would be rushed and bring the rest of my submission down therefore I chose to cap it at eight.