Overall I really like the final designs. Despite not being successful with the competition I am really proud of what me and Danii managed to achieve together in just two weeks. The name is inspired by the brand’s focus on selling indulgent baked goods. We thought the word ‘bliss’ would encourage the consumer to think about taking a moment out of their busy day to relax and enjoy a luxurious treat. We added the word ‘pure’ to show a complete feeling of contentment as though nothing could get better than that.
We chose to use script type amongst some simple illustrations throughout the branding to add a friendly, personal feel to the brand’s image. A lot of people like the idea of eating homemade goods and we believe this creates an illusion that these luxury bakes are one of a kind and lovingly prepared in someone’s kitchen rather than in an industrial setting. We wanted to create a brand which represented purity, artisan and elegance and I think we achieved this.
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