I chose to research this topic as it is something I am really concerned about. I try my best to use as little plastic as possible in my daily life therefore I thought it would be good to encourage other people to do the same. Changing your tampon brand to one that uses no plastic and is biodegradable is such a simple change. They are a little bit more expensive but it is worth it for the good it does for the environment. I think the campaign highlights this in a very simple way but the bright colours help to attract attention.
As my target audience is 16 - 52 I think it is important to cover a large platform when promoting the campaign. One of the main things I want to promote is social media as this uses no materials therefore is kind on the environment but will also work well at targeting a large range of the audience. The campaign would be made for both facebook and instagram as I think the majority of people in this age range will have one of these form of social media if not both.
I also thought a magazine/ newspaper add might work well. Especially in a magazine that talks about environmental issues therefore will be read by people who want to make a difference and care about the planet.
I think a large poster campaign would work well too for example, on bus stops, tube stations, billboards to capture the attention of people on their commute to work a time when they have time to stop and think about the issue.
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