Tuesday, 31 January 2017

Studio Brief 2: Design Process


 The measurements of a cassette sleeve

 A rough idea of the lay out


  To create collages for the posters I was designing I used photocopies of the different components found inside a cassette tape. I then cropped each of the different pieces and layered them up. I used photo editing effects on illustrator to help merge the snippets of images together.



My initial design, I took inspiration from the boarded on the back to the future poster this is why a black frame is used.
I like the use of futura as I think it works well to make this poster look more modern. There is no other reference to the film other than the boarder from the poster therefore I need to work on this. This could perhaps be something that is on the stickers rather than the actual poster. However I will try work on a way to incorporate it into this design.

 
Having the list of songs from the sound track on top of this collage didn't work therefore I will print in on the back instead so that I don't have to ruin the design on the front.

 The back is a repetition of the front however the bottom rectangle of collage has a white wash over it so that the text displaying the sound track is easier to see. I chose not to repeat the event time and information and instead just left a black rectangle. However the film title is again repeated twice.

 I then made a little icon to layer over the collage which references the typography of the film title in the original poster. I reduced the opacity to make it blend in however I don't like this and will make it darker.


 Here I increased the size of the central title, I think because of it's location it is hard to fit in on just one half of the folded piece. Therefore I decided to do it this way so that the title could be folded in half and is then revealed when unfolded. I also darkened the icon yet I still don't like how dark it is and the fact it doesn't integrate well into my design.
 Here I have integrated the icon more into the design and I am happy with how it looks. The lay out I have used made all the text sit to the left of each page, however I am considering scrapping this rule with the central title as it looks silly. It is not to the left enough in order to make a statement therefore may look better central.

  I decided to play around a bit and display the text across the whole design however I do not like this idea.

 The final front and back designs

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