Final Rational:
To produce a publication for an event at hyde park picture house that is celebrating the history of the cassette tape by showing 3 films which feature the cassette tape in.
My ideas was to create 3 posters for each of the films that are also cassette sleeves therefore paying homage to the cassette tape. I wanted all 3 posters/ sleeves to look similar and follow the same themes therefore I used the same layout, the same typeface and the same style of image to collage from. Each of the posters features the event time, date and location as well as featuring a track last for each of the films which again references the fact they are cassette tapes. Each of the cassettes inside the case has the film sound track on them. So that they has some sort of link to the film I created little icons for each of the films such as the arrow from the original back to the future poster typeface. I subtly added these into the design so that they still referenced the films but were my own design as well. I also created stickers for inside the cassette tape as cassette tapes used to always come with stickers so that you could label the A side and B side. For the A side and B side stickers I added some iconic quotes from the films. As well as these I created stickers of iconic objects from each films such as the car from back to the future.
The first piece of feedback
I got was that it would work well as a ticket for the event instead of the
poster. I thought this was a good idea because in reality it would cost a lot
of money to produce posters like this just to give away for free. However, I
imagine them being bought as more of a keep sake than handed out as a means of
publicity. The people in my group thought that the design wasn’t too modern
looking which they thought was a good thing as cassette tapes are a thing of
the past. I was initially going to use card to print my designs on however this
made them too thick and they wouldn’t fit in the cassette cases therefore I had
to print them onto paper for my crit. To solve this I was considering condensing
my design and having one flap instead of two like the image below, yet when I asked my crit group they thought using paper would be fine as it is protected by the cassette case.
The other piece of positive feedback I got was that they all work well as a series which is what I was aiming to achieve. All of the crit groups I went to thought my idea was very refined and couldn't think of much criticism. The one piece I did get which I agree with was to invert the stickers I had created for inside the cassette tapes and rather than having white backgrounds with black images/ text, having black backgrounds with white images/ text. I had been struggling to make the stickers fit in with the designs of the posters therefore this feedback made me realise what I had been doing wrong. Another minor issue was the fact that the cassette tape inside the case was not completely clear, it has a maxell acetate sheet inside it with bits of red on it which distracts from my design. The last bit of feedback I got was the films could be referenced more, for example taking a key colour from the original poster and adding it not my new design.
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