Tuesday, 7 February 2017

Barnbook Studio Clockwork Orange





Barnbrook is one of the most well-known creative studios in Britain. 
Our team of designers specialise in producing innovative books, corporate identities, CD covers, custom fonts, websites and magazines. Our clients range from international museums to charitable organisations. We have worked and won many awards in the area of motion graphics working for clients such as the BBC and Grey Advertising alongside producing self-initiated projects. Barnbrook also releases original fonts through VirusFonts that are used extensively worldwide. Our contribution to graphic design was recognised by a major exhibition at the Design Museum, London in 2007.




I like this rework of this clockwork orange book cover. The original cover is very bright and over powering yet the one designed by Barnbrook is the complete opposite. They have used simplicity to their advantage to make a completely different style of book cover. The word “Orange” has been missed out of the title and has instead being replaced by an orange circle. Barnbrook’s edition of the book “A Clockwork Orange” is design to capture a new audience, those who prefer modern books. A lot of people are put off by old book covers therefore this rework works well and will potentially attracting a new audience of younger readers. Originally published in 1962 this book cover has had many makeovers since then yet I think this one works exceptionally well. It doesn't reveal anything about the book therefore it leaves people curious as to what the sort is about. It’s a clever way of capturing the audience yet it could have a negative affect. Thos who don't like the mystery behind what a book is about, and those not familiar with “A Clockwork Orange” are likely to over look this design on a front cover. On a shelf amongst other books I don't think that this one would stand out due to it being too simple (which I never thought was possible). It has been reduced so much that it isn’t exciting enough to be a book cover. It would work well amongst a series of book where all the front covers would be equally as simple but I think alone it is too bland. 

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