In Cold Blood - Typography

The font used for the movie title in the poster is probably Didoni URW D Normal designed by Phil Martin.



(Didn't have the actual typeface on my laptop so took screenshots of it online then put it together in illustrator)



I wasn't too sure which typeface to use in my designs therefore I made it easy for myself and limited myself to Vignelli's 5 typefaces

Bodoni

• easily recognizable Romantic typeface
• vertical stress
• slight serif bracketing
• cupped top serifs on b,h,l, not parallel to baseline in some versions
• top & bottom serifs on C
• vertical tail of Q
• small upper bowl of g
• usually no middle serif on w
• large ball terminal of c

Helvetica

• Late 1950’s, 
• the most neutral typeface based on ‘Akzidenz Grotesk’ typeface. 
• Large x height, 
• large counters in ‘O, Q and C’ 
• two-storied a (with curves of bowl and of stem)
• narrow t and f
• square-looking s
• bracketed top serif of 1
• rounded off square tail of R

Times

• 1932
•  created for the times newspaper
•  used ‘monotype plantin 113’ as a basis
•  Used for a classic yet practical look 
• combines legibility with economy
•  Used regularly in books and newspapers
•  Not very suitable for on screen use

Garamond

• 1530
•  French renaissance punch cutter Claude Garamond
•  Features large counters in a and e
•  Often associated with elegance and readability 
• Suitable for a range of jobs.

Century

• 1896 
• specifically designed to print century magazine
• extremely readable typeface 
• each letter form exaggerates the characteristics of each letter to make them look as different as possible therefore making it easier and quicker to read.

 Futura

• 1927
•  Paul Renner.
• All strokes made in a single line
• geometric
•  basic
• no ornamentation
• the ‘O’ is a perfect circle 
• the ‘j’ has no curve. 

Typographic treatment 

To make the book title more interesting I played around with the composition of the words. I wanted to make the author name and book title one object. I chose to experiment in futura as it's pretty neutral and the stems of the letters are long therefore easy to play around with and latch on to other letters.