Tuesday, 12 December 2017

Connor - It's Nice That


- Art director at It's Nice That
- It's Nice That; founded in 2007 after a uni brief, a blog was created which published work of creatives that he admired.
- This year = 10 year birthday
- Set in East London
- Branched into; anyways and lecture in progress as well, all in the same office space sharing ideas.

- They write about anything and everything creative.
- They sit down twice a week to discus things.
- Creating a publication: Printed Pages to create a physical record of their work.

- Designing a magazine takes 4 -6 weeks and is a very messy process.
- To get an idea as to how the magazine flows they print it out at small scale and stick them all on a large board to see how they look together.
- Also well known for Nicer Tuesdays which are hosted once a month.
- Did a collaboration with google to create an interactive logo.
- As well as collaborating with Harry's and Uniqlo and The Conran Shop
- Lecture In Progress - helps get jobs/ interviews

- Connor's job as an art director:
- Studied in Edinburg
- Got a job offer from an audio company in Glasgow designing lots of stuff
- Stayed for 9 months then applied for an internship at It's Nice That 18 months ago
- Learnt how to use after effects from watching tutorials
- Mocking things up physically makes it easier for people to understand
- Always keep learning new skills

Final Crit


For the final crit I presented these 6 banners/posters. I am pleased with what I have been able to produce in just a day and a half. The feedback I received was very positive, I explained before showing my work that it was aimed at 3-11 year olds therefore looked very simplistic so people weren't shocked. Everyone thought it fit the brief well and was exactly what they'd imagine children of that age to think about and associate with these specific words. People did think the typography needed to be altered a little bit as the P and U in pupil voice are too close together. They also suggested that I put 'safe and healthy' and 'respect and care' on two separate lines to make it easy to read and less intimidating. I will take this on board as I agree that the type isn't as good as it could be, I spent most of my time creating illustrations as I found these the most important. 

Monday, 11 December 2017

Whitecote- design development

Aim High:

My favourite idea was the cloud idea which was playing on the quote 'the sky is the limit' as I think this is an easy concept for young children to grasp. This idea also works for the younger children at the age of 3 as even if they don't understand 'the sky is the limit' they will see the sky/ clouds as something 'high' up and they will understand this concept.


After referring back to my research I remembered that each banner has a specific colour. A is green therefore I had to alter my design to match. I decided to put in some hills and have the clouds in the background so that my idea could still work however I found that this would be a bit confusing for young children.


I then went back to my climbing a mountain idea and incorporated the clouds I had already drawn into this. Mountains are another thing children would associate with hight therefore I thought this would work well. I want my designs to be simple and easy to understand which I believe this is. I placed a flag on the top of the highest mountain to show that someone had already conquered it suggesting that if someone else can do it, anyone can. I decided to have a solid green background with this simple image displayed in a circle in the middle. I thought this would stop any limitations in terms of my drawings. If I was to use each specific colour within my drawing I would end up being controlled by them and I may not be able to produce something simple enough for children to understand.

At this point the type placement isn't developed fully, I looked at the idea of children learning the alphabet and word association such as A is for apple and tried to replicate this. In this sort of design the first letter is always bigger which I think is necessary in my design in order to spell out ASPIRE clearly.



Safe and Healthy




For this banner I wanted to focus on the healthy side of things as I think 'safe' is hard to represent through an illustration. I focused on healthy eating and sport as I think these are things encouraged a lot in primary school. I decided to draw some tennis rackets as I think they're very simple and obvious however after drawing them I realised they're not very interesting or eye-catching. I also thought young children wouldn't play much tennis so decided to scrap this idea. I thought about other sports that children play/ watch such as football, rugby etc. Then after watching Arthur Christmas I realised that a lot of children ride bikes and ask for these for christmas therefore I presume every child at primary school will own a bike. Due to this I decided to change my tennis illustration for a bike.



I chose to keep all the colours neutral and none gender specific as I wanted it to appeal to every child. I chose to draw the bike in white, this isn't a common colour for bikes but I think it makes the frame stand out more as well as relating the the first banner design. I have used the same shade of red from the first design also as I think this will look nice when they are all displayed hanging up together.

In terms of colour I swatched the specific background shades from this illustration provided from the primary school, I thought this would make the banners more fitting with the school's existing artwork.  The only colour which couldn't be swatch was orange for Pupil Voice as it isn't on this drawing. Confusingly the colours used bellow don't correspond to the correct letters.



Pupil Voice


My first idea was to have a cluster of speak bubbles showing different voices however I dont think it ties in with the rest of the designs, its very simplistic and shape-y rather than illustrative.



I decided just to feature one student to show that every individual has their own voice, it also makes it simple enough to be understood by all student 3-11 years old. I tried to draw the person in a similar style to those drawn in the illustration provided by the school but put my own take on it. I again featured this shade of red as I find it striking and will attract attention despite being so high up.

Independence



I wanted to show 'independent study' in an image as I think this is an important thing about being independent. Doing school work and homework alone and been able to get on with it. I found that this was too similar to the other design so decided to remove the student and focus it on the books.



I decided to add another book as well as another pencil, I thought that these suggested studying/ doing work in a very explicit way. I also added an apple to the top of the books as I think this is a common studious illustration. It also helps bring in the red and tie in the red also been used here.

Respect & Care

The only design I had for this was group work, I found this was a difficult area to design for as it is hard to replicate care and respect through a drawing. I looked at the schools policies and what the think 'respect and care' is, the key points that stood out to me were '

We say ‘no’ to bullying, racism and homophobia.
' and ' 

We work as a team.
'



To suggest this I have put a group of children visibly from different ethnicities as to not exclude anyone. I also added in some colouring pencils suggesting that they are working together and enjoying themselves. 

Enthusiasm


I think the word enthusiasm is difficult for children to understand therefore I wanted to make is less daunting by having fun things going on in the banner. I have featured a party popper/ confetti cannon blasting out rainbow colours of confetti which I think is a nice image and though. It's fun and will remind children of parties and excitement which I think is they key element to enthusiasm. I have also included a drawing of a rewards chart showing that enthusiastic behaviour is encouraged and rewarded (also suggested through the gold stars).










Imagery ideas and inspiration



The only imagery to derive inspiration from provided by whitecote was this, it's very simple and what you would expect from a primary school. I decided to use this sort of colour scheme and illustration style for my designs so they're not too dissimilar to those already in use.

Aim High Ideas:


-Dreams - Hopes - Ambitions, having an illustration of someone dreaming about their future and what they want to be.

- The sky is the limit, having no boundaries. having a character floating on the clouds.


- Shoot for the stars, no dream is too big.



Someone floating and aiming for the sky/ no limits


Team work- reaching for your goal

Safe & Healthy



healthy foods, eating healthy, balanced diet


exercise, keeping active


keeping safe, dont do things just because your friend is, stick to rules

Pupil Voice

Sharing opinions, taking things on board, getting your opinion heard.


Multiple ideas coming together


a group sharing ideas

Independence 

Getting on with it, doing things alone


doing work and getting on with things, studying hard with homework and school work.

Respect & Care

Doing group work, supporting each other and respecting each others ideas.


getting on well together and not bullying

Enthusiasm 



Cheering and having fun


A reward chart to encourage good behaviour.


Rewards and encouragements making people enthusiastic to do well