Design Process

Stages:

1. Brief
2. Research
3. Ideation
4. Development
5. Prototypes/ Proposal
6. Final Outcome

These should be referred back to throughout the process, they never end until submission.

Stages:

1. Brief
-analyse
-interpret
-history
-contexts

2. Research
- user/audience
- purpose
-function
-client
-context
-histories
-meanings
-social/ political

3. Ideation
-messages
-type choices
-layout
-colours
-production

4. Development 
-iterative changes
-experiments
-innovation
-multi-media
-testing
-evaluation
-feedback
-commutation tests*

5. Prototypes/ Proposal
- 3 x developed outcomes
- testing
-feedback
-evaluating

6. Final Outcome 
- developed through iteration
- user focused
- fulfils the purpose
- meets the brief
- justified in relation to the research
- conceptually driven
- innovative

your design process must be:

1. rigorous
2. robust
3. replicable

Graphic designers no longer call them selves graphic designers:

- creative agencies 

-brand consultants 

-story tellers

-branding agency

-creative studio

Important = skills in creativity, problem solving and innovation

not important = software skills/ technical knowledge