The first thing I did was went through the brief and highlighted the important bits, these were:
- It's aimed at children ages 3 to 11
- They want it to brighten up the entrance hall
- focuses on the ASPIRE awards: Aim high, Safe & Healthy, Pupil voice, Independence, Respect & care, Enthusiasm
- 80cm x 150cm
- education, fun and colour
- school colour is emerald green
- school mascot is a dove
The Primary School:
I then looked at the primary school's website to get an idea of what the existing art work/ branding is like that they use.
Their main page is very bright and colourful, it's appealing to children despite adults being the main users. The drawings are very simplistic and obvious, they use simple shapes and bright colours which is something I will keep in mind for my drawings.
I then googled for primary school posters to get some idea as to what teaching aids are used in classrooms, this helped me understand what children are used to looking at and how to bring similar ideas into my design.
Brain Storming
For each of the different objectives set by the school I made notes on what that specific phrase or word could mean. I struggled on the phrase 'enthusiasm' and 'respect & care' as its hard to think of an illustration that matches well with this.
Quick sketches/ image generation
After this I then did some quick sketches and found some images on google which related to my ideas to make them more clear.
for aim high most of the ideas were related to shooting for the stars, aiming high etc.
healthy and safety was about keeping safe as well as eating healthy.
pupil voice has ideas related to talking and sharing ideas
independence, i though about doing work alone and being rewarded for it
Respect I thought about accepting people from all different backgrounds and repeating their way of life/ opinions and for care I thought about looking after each other and the environment.
For enthusiasm again I thought about rewards to encourage children as well as excitement and celebrations.
Quick sketches/ image generation
After this I then did some quick sketches and found some images on google which related to my ideas to make them more clear.
for aim high most of the ideas were related to shooting for the stars, aiming high etc.
healthy and safety was about keeping safe as well as eating healthy.
pupil voice has ideas related to talking and sharing ideas
independence, i though about doing work alone and being rewarded for it
Respect I thought about accepting people from all different backgrounds and repeating their way of life/ opinions and for care I thought about looking after each other and the environment.
For enthusiasm again I thought about rewards to encourage children as well as excitement and celebrations.
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