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When the first world war began in 1914 Thomas Burberry (the founder of Burberry) was commissioned by the war office to adapt their existing officer's coats to be more appropriate for the conditions they experience through the war. This resulted in the 'trench coat' being created. After the war, trench coats became extremely popular amongst civilians and when the iconic Burberry plaid was created in 1920, this became the lining of their iconic trench coats. After this sales increased as it became a fashion icon for both men and women.
In 2001 a new creative director was appointed (Christopher Bailey) as the brand was suffering due to many high street brands creating their own similar yet cheaper versions therefore making Burberry trench coats less special. It also became associated with the chav culture as their iconic Burberry check was used on lots of replica garments.
To step away from this Bailey made models such as Cara Delevingne and Kate Moss the faces of Burberry.
2010 Burberry Acoustic is launched to keep appeal to a younger audience which features videos of live acoustic performances by up and coming music artists supported by Burberry.
What I like about this design (image above) is how contemporary looking it is for such an old and established brand. Their use of a black and white image relates to their minimalistic colour pallet and design which reinforces this element of luxury which is commonly associated with Burberry.
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