Sketchbook developments using this idea of probation and it's connotations with prison I experimented with the box idea to represent a prisons cell and also looked at making the text look like a stencil.
Here are the 5 designs I had for my crit, I have been playing around with the idea of using a stencil effect to reflect the theme of prison which relates to the word 'probational'.
The questions I asked in my were:
1. Which design do you prefer?
2. Should I put a box around it or not?
3. Does it still seem like a luxury brand when I shorten the word probational to probation?
5 people preferred the first design, 1 person preferred the second design and 8 people preferred the last one.
The feedback I got was:
- The box creates a prison feel to the brand as it is like a prison cell
- Box crestes a trapped vibe
- The word 'probational' sounds better than 'probation'
- Probation sounds more short and snappy
- Still seems luxurious even when shortened to probation
- Appropriate font
- Love the box
- Bottom one is youthful and trendy and would easily adapt to a range of products
- Try a more masculine font
- Love the modernistic structure of the bottom one
- Box makes the design feel more contemporary and elegant
- Still luxurious as 'probation'
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