From the feedback from my crit these are the two most popular logos I created. The majority of people who left feedback said they preferred the logos I had created which were framed in a box as it gave a prison reference to the designs and could be seen as a cell. However there was a bit of a divide as to whether or not shortening the word 'probational' to 'probation' caused the brand to lose the idea of luxury associated with it. Therefore I focused on designing more logos which incorporated the box which people were in favour of and played around with using probational instead of probation in order to maintain the sense of luxury.
I decided to centralise the word within the box as I thought it combined the two logos which people said they preferred. However I didn't like this as much as the 'IONAL' on the bottom line looks to bulky. I then went on to trying to combine the 'NAL' into one letter so that there would only be 3 letters in this line which would fit better with the design.
I then tried these designs in illustrator, I like the design on the left best as I think it flows better rather than having the A upside down. I think the design being square makes it more usable as it is more compact, the word probational on its own is very long therefore difficult to put in context on things such as bags, business cards and potentially inside watch faces.
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