Studio Brief 01 - MK Gallery

Rebranded by Sarah De Bondt of the MK Gallery
The idea behind this rebrand was to try and create an identity without using the stereotypical things that create a companies identity such as: a set colour pallet, a set typeface and a set logo. To achieve this Sarah used a list of 6 system fonts which she used. (Displayed below) The only similarity amongst them is that they all have the 'MK' joined together.



To keep a set rhythm and fluidity throughout the gallery and it's website Sarah established a grid system which is repeated throughout all the branding for the gallery. For example the website home page changed colour and typeface every time it is refreshed yet because of the repeat use of the same squares it looks the same and will probably go unnoticed by many people.


The choice of colour palette is also very clever because they are not repeated yet they look similar, some are just brighter variations of others.

What I like about this rebrand is that it was such a challenging thing to do stepping away from having a set colour pallet, a set typeface and a set logo yet it has worked so well. It is clever how a gird system has formed this galleries identity which is also represented in part of the galleries exterior.

It looks very clean and contemporary which is what you expect from a gallery as well as bright and inviting. Again this use of the 'MK' ligature appears.