The idea behind this typeface was to create something that stepped away from the classic fonts that were created in the 30's and 50's and form something which is not only contemporary but also has human character. The two main ideas through the design process were "a good letter is one that expresses itself, speaking with distinctiveness and clarity" and "a belief that a font can be personally expressive without compromising its functionality". These are two contradicting idea, the second one relates to Vignelli's idea that type shouldn't be expressive which is interesting.
What I like about this typeface is its roundness, all the curved letters such as the c, o and e look almost circular. It is a very clear and easy to read typeface that has no ornamentation or unnecessary decoration. I like how the type specimen features lots of straight lines as detail as they contrast nicely with the curves of the FS Emetic and emphasise its circular nature even more.
It is nice to look at FS Emeric being used in context which is something I hope I have time to do with my own typeface, the mock up is very simplistic which fits nicely with the design of the specimen. When it is put into this sort of context which is clearly news related it gives the typeface a much more serious tone and shows how versatile FS Emeric is.
Overall I think the typeface works well to create a 'human character' as it feels very friendly and warming but can also represent seriousness as mentioned above. However I don't feel that the type specimen reflects this. It is very harsh and the colours are very dark and cold which doesn't really relate to the main idea of what FS Emeric is trying to represent. I think this back page would've benefited more from using more red possibly to represent the grids and using the white to print the letters on top of this to make it look more interesting.
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