The one only work I had produced prior to my crit was this displayed on the left. I had forced most of my time on research as this is what I was really lacking in my previous project. I chose the font Bodoni because I think it represent luxury and reliability within my brand which is essential as clients would be spending a lot of money with my company therefore need to be able to trust it. For each design I made the kerning bigger, when I asked the other people in my crit group which one they preferred they all chose the bottom one with a looser kerning therefore I am going to develop my ideas from this as it maintains the idea of being a high quality brand. The only problem with this is that it is a very long word therefore would be hard to display on things such as the sign that sticks out on front of shops or even the bag which will hold customers purchases in.
Ben came up with the suggestion to break down the word and display it in a box form as this would reduce its length without losing any of the letters which could look similar to a jewellers hall mark.
Bellow is some rough ideas I did in illustrator shortly after my crit
I kept the same kerning that people had said they prefer in my crit and tested different line thicknesses of the box around the logo. I decided on a thickness of 3 point as I thought it fitted with the font well. I like the fourth design of having all the text in the bottom left corner formed in a triangle shape. I also like the last two designs and will continue to work out an abbreviation or another way to add the 'AL' to the last design.
No comments:
Post a Comment