Pentagram for LCC

 

Pentagram's way finding system for London College of communication.

They needed to create something very clear and functional.  LCC is one of the UK's most well known design colleges, they approached Domenic Lippa a past student from Pentagram, who had previously redesigned the identity of UAL in 2013, to create a new way finding system for LCC. LCC was formally known as the London College of printing had changed a lot and expanded since the days Lippa studied there, his biggest challenge was to create something which could be used in all four of the buildings at LCC. It also had to be adaptable enough to accommodate redecoration of the buildings over the years. The college are also planning to relocate in 2020 therefore the sign system also needs to be cost effective. 

To kick off this task Lippa and Jeremy Kunze needed to figure out where the information was most needed as well as developing an understanding of the unique factors that make up each building. They walked around each of the buildings exploring all of the rooms to get a better understanding of the buildings and realised something simple and minimalist needed to be produced.

This resulted in an adaptable way finding solution being created, the materials were inspired by one of LCC's key principles: 'a dedication to making and physical design'. The signs can be fitted onto any wall type with no redecoration necessary. The background which mounts the signage is created from powder coated aluminium to frame the signage and make it more viable. Directions are then screwed on to these, colour coding has been used to signify LCC's four main areas and some renaming had to be done in order to make the way finding system even simpler. The use of Helvetica throughout all of the signage systems creates a consistency between LCC and UAL's identities.