The sign
Pictograms
> Used to warn, guide or protect
> Immediately decipherable
> Straight to the point
> internationally recognisable
Semiotics
>Semantics
> sign and meaning
>depends on context, knowledge, society and culture
>Syntactics
> formal, unambiguous and succinct
>PragmaticsIndicative: burning cigarette informs the receiver that it is optional to smoke, receivers decision whether or not they do.
Imperative: Burning cigarette is crossed out this implies smoking is prohibited therefore the receiver must follow this order.
Suggestive: The cigarette displayed in a set of lungs plays on the receivers emotions as it implies smoking can cause health issues.
The Square
> represents boundaries; floor, ceiling, walls, protection
> A square placed on it's corner is often used in traffic signs in America
The Triangle
> When placed vertically on its apex it looks like a direction giving character
> Simple triangles are often used as a direction sign, successful in horizontal, left or right directions
> Isosceles triangles form ideal backgrounds for road signs because they're symmetrical
The circle
> We appreciate rounded forms with the senses rather than the mind
> Feelings addressed more strongly by the circle than by any other sign
> can be placed inside or outside of the circle
Basic Signs
>The Arrow: two oblique lines join to form an angle, express movement/ direction.
angles pointing left or right have stronger movement than those pointing up and down . unless in an elevator
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