Studio Brief 02 - Colour Research & Creating My Type Specimen

Before doing any design work for my specimen I wanted to spell out the name of my typeface “universe satisfying’ in the typeface I had created therefore I sized down each letter which was needed and edited them togther. However through this process I realised the fancy f I had created didn’t work in context therefore it had to be simplified. 

What colour should I use ?
I want to make the design of my type specimen look satisfying to showcase the typeface therefore I did some research into satisfying colours and what certain colours make you feel/ what they represent.

GREEN. Balance
Positive: Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace.
Negative: Boredom, stagnation, blandness, enervation.

Green strikes the eye in such a way as to require no adjustment whatever and is, therefore, restful. Being in the centre of the spectrum, it is the colour of balance - a more important concept than many people realise. When the world about us contains plenty of green, this indicates the presence of water, and little danger of famine, so we are reassured by green, on a primitive level. Negatively, it can indicate stagnation and, incorrectly used, will be perceived as being too bland.

http://www.colour-affects.co.uk/psychological-properties-of-colours 

After researching all colours I decided green was most suitable, it is harmonious and reassuring therefore satisfying. It is restful to the eye and is often used in hospitals because it is calming.



To add in this green element I created a circle because I wanted to exaggerate the roundness and flow of the text. However I found this design too boring.


I then went on to create a block of green that covered almost half the page to make it more interesting, I also added a rectangle next to the rational to make it stand out but to also have these straight lines as a contrast to the curviness of the typeface.

Then when I thought about printing I googled satisfying paper and things related to that to decide what to print on. However I found looking at satisfying paper size much more interesting and found when things are in an square they are more satisfying to look at. This influence my decision to create a square type specimen.