Studio Brief 02 - 'Satisfying' Development

IDEA 1:

To start generating ideas I focused on what makes something 'satisfying' and what in particular would make a text satisfying. I initially began writing the word 'satisfying' down on a piece of paper in one stroke without taking my pen off of the paper because I found this satisfying. To make it writable in one continuos line it had to be joined up and  I liked the look this created. I then broke up each individual letter to see what they would look like on their own but still drawing on serifs that come naturally to my hand writing yet trying to make them more readable as sometimes joined up handwriting is a bit messy. What I like about these experiments is them movement through the letters which relates to the flow and fluidity through words that I initially wanted to create.








I then wanted to develop capital letters and not just lowercase however this was more difficult. Capital letters are usually on their own so are not commonly joined together. To overcome this I wrote out the lowercase letters and then tried to copy the common characteristics from this into uppercase letters.  I still don't think this idea works very well so I probably won't continue  with it.
























I chose to look as a sans serif typeface so that I could add my own serifs to it which are similar to the ones in my handwriting. I like the outcome as I think it makes a typeface like univers, which is commonly used for quite serious things such as exam papers and street signs, more fluid and friendly.
















I then tried to transfer this same idea to capital letters like I had done previously, however I think it looks too subtle and doesn't work as well as it does on lowercase letters.











IDEA 2: 

My second idea was to play around with the thickness of strokes in each individual letter, I chose Clarendon to do this with because I thought a serif typeface would give me more to play around with. I didn't enjoy this process as much as I did with the previous one. I think it is hard to have multiple alternatives where as the other is open to experimentation.