I asked two questions:
1. Do you think the typeface flows well?
2. Can you see this being used on clothing labels or food packaging? If no then why?
The feedback I got:
1. Yes but the added tails and lines would work well linked to the same point, it links well to calligraphy which is inherently satisfying.
2. I can see it on clothing labels but maybe not on food packaging as it's too intricate.
1/2. I can see it being used as shop signage and clothes packaging but I wouldn't say it is overly easy to read because it flicks at the beginning of the letter which is uncommon therefore the brain takes longer to register it.
1. I think the typeface does flow well and does communicate satisfying although I would like to see what the lettering looks like joined up.
2. I think the font appeals to cloth branding but not so much food.
1. the handwritten vibe of the typeface works really well to emphasise a feel of flow and continuity. To develop further possibly try and join the letters as ligatures on the design specimen.
1. A distinct flow, be careful of stroke/stem widths to allow a consistent flow to be present.
2. display large
1. could be slightly more oblique to emphasis the flow
2. flow - aeroplane branding ? has a 'wing' quality. some tails are in wrong place in my opinion, not needed on c,g,q etc..
1. The typeface flows well because each letter has the same similarities and ideas applied to them.
2. I can see this typeface being used for a display font or the logo food packaging.
1. The curved serifs work well to reflect the idea of 'flow' and I like the way that when used in words or a sentence they all slightly join up to enhance this sense of flow. However perhaps make some of them less sharp.
2. works well for clothing labels but not so much for food packaging although I could see it working for bakery products such as cakes not just food in general.
Evaluation
Overall I am pleased with my final
outcome as I think I have managed to create a satisfying typeface. I think the
typeface flows nicely and is therefore quick and easy to read which is what I
set out to produce in my rational. The feed back I got in my crit was very positive
and everybody agreed that the letters flow well together. I am pleased with my
final ‘f’ and think it relates well to the ‘j’, ‘l’ and the ‘i’. One piece of criticism I did receive
was that it takes a while to register what each letter is because the serifs
are unnaturally placed however I disagree with this and think it is a bit over analytical.
To me the letters flow naturally like they would if they were handwritten which
is also backed up by the feedback I received in my crit as people think the
curved serifs work well to create a flow. Through the process I enjoyed
creating the typeface as it was an idea that sparked lots of other ideas which
made the whole process enjoyable. I finalised my first idea pretty quickly but
many problems occurred when trying to put it into context, however luckily I
had plenty of time to tackle these problems. Prior to the crit I was worried
that the work I produced wouldn’t be received well by others and I over
analysed every little detail and thought it seemed too childish. However I got
some really positive feedback in my crit, which has taught me a really valuable
lesson. As long as you have reason behind the decisions you have made and
present your work well most people will understand your idea and appreciate
your work.
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