box design

After looking at existing design I thought about sourced box and how they use a piece of card wrapped around their boxes too add more colour and interest to the package. I did a quick mock up of how my box would look if I was to use a similar design to sourced. I think using this pattern from the month of June (the month I have decided to base my box on) which shows the seasonal fruit and veg of this time works really well. I want to use this pattern/ similar illustrations throughout the products in the box to enforce the brand and make it more recognisable.




I then added the logo to this design, I think the logo would be printed/ stuck on the box rather than on the card as I would be worried about this getting lost/ ripped therefore there would be no branding left on the box.



This is an example of the box without the sleeve, just a logo. I decided to reposition the logo in the middle as I think this makes it more impactful and more of a focus.



I then added the sleeve to this design to see if it would work with a centralised logo and I think it works really well. I like the contrast of the contemporary logo and illustrative design.



I then decided to remove the illustrations and just add the month name as I think this makes it more obvious as to what month the box is from if the consumer was to keep their boxes.



I then thought about giving each month a certain colour, as June is the start of summer I chose to go with this turquoise colour as I think it is very transitional between seasons and isn't too summery as something like orange/ yellow would be.



I then changed the text to white as I thought this would look better and compliment the sleeve colour more and I think it works really well.





I then changed the logo to be the same colour as the sleeve to make it more consistent and I think this looks a lot better than the previous designs. It is a subtle change that would be easy to do every  month but something that makes the customer excited to receive their box each month.



I then tried adding some of the fruit and veg illustrations for that month which I think looks nice but compared to the design prior it looks less impactful. I have decided to put these illustrations on the back of the sleeve instead.