As the issue I was looking about involved reducing a persons carbon footprint in terms of consuming less imported food. As well as this I want to reduce the amount of packaging they will waste each year by buying fruit & veg that doesn't necessarily need to be packaged. For example, cucumbers, they are sold wrapped in tight plastic but this isn't necessary and doesnt offer much protection therefore is a waste. By growing our own fruit and veg we are helping the environment in a small but impactful way. It would be hypocritical to have a problem with people wasting so much packaging from fruit and veg if I was to produce even more waste with my subscription box. Therefore throughout my project I have tried to use recycled materials and stock where possible as I think this is an important aspect of my brand, all the materials used can also be recycled therefore will not go to landfill.
This makes the production cost of the box more expensive and the average price of the larger box would be about £10 to produce, however I think it could retail for about £15-£20. The smaller box was much cheaper to produce and I think they would be sold for £5.99 a month.
Overall I think the product has to be a printed thing as it wouldn't work as well online as it is targeting working people who don't have much time on their hands therefore need something convenient.
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