How to leaflet development

Here is my initial design for my 'how to guide' it is very basic but gets the job done, however I dont think it would encourage people to read it/ do what the leaflet is telling them therefore I need something more engaging. However I did create a hashtag and focus on social media therefore making it more of a social thing and more likely to be seen by people. 

I decided to add some illustration to my design as I think it is a simple and quick way to add a bit of excitement to the page. I think they would also help whoever was trying to make a shako as it gives them a general idea as to what equipment they need and when. 

Here is my final design, as you can see I have used the harvard crimson colour in my illustrations to make it look more official and consistent. I have also featured the lyrics to the thousand men of harvard which was something I found important and was hoping to fit in one of my designs some how. The logo on the front of the leaflet can be cut out and stuck on the shako made therefore enforcing their support for harvard football team and the band.