> They use workshops to kick off ideas to find out what the client likes and dislikes about certain typefaces.
>Ask clients to select images to show what they care about as a brand
> Using a font grid they as clients to put fonts in sections that are important to them, these sections include: trusted, approachable, novel and formal
> Legibility considerations were important for the BBC such as the difference between l & i
> Digitalising ideas: drawing in 'post script' drawing as simple as possible
> Final design done in 'truetype'
> They initially create two extreme weights: super light and super dark
> After this they focus on the kerning
> They then work on coding
> Focus on fonts for desktop, web and apps
Study task
Drawing letters:
consider contrasts created by the pen being used
take weight out of horizontals
curved elements must overshoot the X-height
I chose the word Olympic to work with as I like the curvy nature of the letters that had to be drawn in. However they were really hard to draw by hand and get perfect, but in whole the task was pretty enjoyable.
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