> originally from Leeds, now based in Manchester
> started by 2 brothers: one who focused on strategy the other who specialised in design
> only 6 people working there, this is the perfect number
Design for screen
Constantly evolving, the primary way of consuming a brand
The process:
1. research
. competitors
. audiences
. personas (making a fake user)
. principles to sit along side the brief
2. wire framing
. ideation
. test assumptions
. client buy in
3. design
4. front end
examples of their work:
Goldsmith uni:
> A very long project: 4,000 pages
> Designing patterns/ layouts to make it easy
> Trying to create interest as well as being usable
> Following guidelines to make things easier
> Thinking of how it works on mobiles not just computers
Printworks London:
> Print press was never switched off when it was a printing office
> Quick videos following the motion of printing
> A lot of movement in their designs
> Being playful with no limitations
University of Suffolk Rebrand:
> Evolution of the square, cutting off the right angle. This references the geographical location and is in yellow to reference the colour of the suffolk flag.
> Had to consider the way finding and signage
> Posters used the right angle design too
> Prospectus came in a box with a tear strip in the bottom corner to again reference this right angle
> Brand guidelines as a PDF
Lost village music festival:
> Had to be different to others
> Chose to create a hidden village
> bespoke typeface was made to look like tribal markings
Helbers:
> High end fashion brand from Paris
> Paper stock was important as it is an expensive brand
Bring Me The Horizon:
> Had to create a website to help promote their album.
> A quick and exciting brief
> Content was limited as they were on tour so they had to use content from the bands social media.
Questions
What size do you usually work at?
1800 pixels biggest size,
1300 pixels for screen
Do you get given photographs or do you take your own?
Not always provided so they have to direct their own photographer in their own style
How many projects do you have on at a time?
1 or 2 large projects
2 small projects (4-5 weeks long)
How do you get work?
Most work comes from recommendations, they very rarely pitch any more (only 2/3 times a year)
Pitching is too expensive as it means they are out of the studio
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