(work in college designed by Peter & Paul)
They were working in collaboration with Peter & Paul (a design company that does the branding for LCA) this created a lot of hurdles and restrictions set by them.
The feedback they received was very brutal and not sugar coated like it is in college
To help them with their design they picked apart the brief and chose what was important to them which they said made it easier for them to create work because they were doing something they enjoyed.
To get some idea of what to produce they looked at previous branding from the LCA end of year shows including last years made here exhibition which was very graphic design based. However they found them too clean and minimal and thought they didn't represent the college well as it is a very expressive place to be.
They had to find a middle ground to work at, something that wasn't too out there but something that wasn't too minimalistic so that the college would like it and approve of it.
Peter & Paul gave them an idea to try which didn't work so they had to go back to their original idea.
They came up with them name Extaordinary as they think everything in college is a bit 'extra' and needs to be celebrated.
As for colours they stuck to college guidelines but slightly brightened them to be more impactful, however they didn't choose anything too dramatic so that it would still fit in with the college aesthetic.
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