As our design is based on a mesh/ grid we decided to make our own typeface which fits within the boundaries of a grid. Most of our design work will be structured and angular, so we needed a typeface to fit in with this aesthetic however we couldn't find a suitable typeface so we designed this. It is very angular and abrupt which goes nicely with our design ideas. As the 'M' is the first letter of out exhibition name 'Mesh' we wanted to make this letter stand out from the rest so that it could be used as a logo on its own for publications that cant fit the whole word 'mesh' on.
Secondary typeface:
Our secondary typeface stems from the fact that we are looking at the grids on ordnance survey maps in relation to the grid found in a piece of mesh, they are very similar. The corporate identity guidelines for Ordnance Survey state that Helvetica Neue is their corporate typeface therefore we will be using this.
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