What I like about OK-RM's design for the untitled art fair in Miami is that it it is very minimalistic therefore can easily be applied to any element of branding they'll need to produce such as posters, maps, flyers and business cards. There is no set colour and it is very minimalistic. The only colour is this bright pink splash on their tent which attracts attention rather than being black and white.
The versatility of the design can be seen in their tote bag designs and map design.
I like that once you're inside the branding is muted so that the art work stands out the most whereas outside the tent the branding is vibrant and attracts you to it.
http://www.itsnicethat.com/articles/ok-rm-untitled-art-010216
http://www.itsnicethat.com/articles/okrm-disobedient-bodies-book-jw-anderson-hepworth-wakefield-jamie-hawkesworth-170317
http://www.ok-rm.co.uk/project/untitled-art-visual-identity
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