Friday, 3 March 2017

Final Crit - Evaluation

Rational


The design is based around the fact that on Nancy Clutter’s last day alive she taught a girl from the village how to make cherry pies. I wanted to look at the innocence of this act in contrast to the brutality of the murder of her and her family. The book cover will relate to the idea of rural America which is a strong theme throughout the book as well as femininity and the role of women in society in the late 1950’s.  The typography used is Didoni which is taken from the first film poster created for ‘In Cold Blood’ in combination with Futura to add a more contemporary feel.


Crit Feedback


The different use of typefaces (a serif and a sans serif) make the overall outcome feel cluttered. 
Truman Capote being in capitals and bigger than the book title adds to this cluttered feel. 
My comment: however I feel the name Truman Capote could help sell the book as he is well known to people interested in crime books however I will consider changing this. 

Love the idea, the blood makes it look more mysterious and makes people want to read it. The simple background draws attention to the cherry, great choice of font. 

Typeface works well, although consider a condensed version of futura if this exists, I like the connection made but is a cherry innocent as it can be seen more of a sex symbol.

The subtle use of red symbolises the murder as well as the cherry pie.

Using the cherry juice and blood looks very good, very contextual. Consider a different sans serif typeface to make it look more serious and relate to the fact it is a serious book. 

Too much negative space around the cherry, I feel this works as it brings more attention to the cherry. 

Blood imagery over used 

Would work well In a contemporary shop, really good idea.

The crumpled paper adds to this home made feel as well as something being destroyed just like the families lives were. 



To do:

Reconsider size of the quote on the front cover 
Print on plain paper
Reduce text box size of the quote on the back cover
Consider putting the cherry at an angle
Play around with different typefaces




Final design after feedback from crit. I change the typeface to a thinner variation of Didoni to make it look more modern yet still maintaining the link back to the original film poster. I also placed the cherry on a slight angle to make it look less structured to contrast with the structural text. Initially I wanted to have Truman Capote's name as the biggest text on the front cover as he is such an iconic and revolutionary author that people are aware of as he was the first person to write a crime novel as we know them today. However after receiving feedback from my crit I decided to make the book title the biggest as this is the most gripping and interesting feature.


Evaluation

Overall I am happy with my design and most of the negative feedback I received could be backed up with research therefore I am not bothered by that. I agree with the comments on the typeface as this is something I still needed to work on and hope to improve. However I think it is now resolved and I am pleased with the final typeface choices, I think they have made the book cover look modern and contemporary which is different to the book covers other people had designed previously. I think this helps the book appeal to a contemporary readership, as well as standing out from the rest of the crime novels in waterstones and other bookshops.

The crumpled paper idea was a last minute idea to add some texture and stop the design looking so flat therefore I can agree with people who say it doesn't fit but in comparison to the plain paper it looks a lot better, after making the alterations people suggested in the final crit I decided to get rid of the crumpled paper as I think the design no longer needs it. Initially I wanted to have Truman Capote's name as the biggest text on the front cover as this was a feature from the first ever book design by S. Neil Fujita he believed the author sold the book more than the title. However 'In Cold Blood' is such a well known book today I think in todays society the book title will sell better than the author, people are more likely to remember the name of the book than the name of the author therefore I went with this. 

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