Green is used a lot as it represents nature, good health and freshness which are all things a customer would like to associate with the brand. However this does not suit calorific recipes as it gives a false impression. Therefore the colour should reflect the type of product on offer.
What colours make you hungry:
The colour yellow makes most people very happy. It’s a cheery color that is noticeable in most surroundings. When people are happy, they are more likely to eat than when they are feeling sad or overly calm.
The colour orange stimulates the brain, which increases mental activity and often stirs up a sensation of hunger. Many healthy foods are orange; butternut squash, carrots, oranges, and pumpkins just to name a few. Orange is a color that makes people feel welcome and when someone is comfortable, eating sounds like a great idea.
The colour red raises a person’s blood pressure, heart rate, and causes hunger to be more prevalent. This is why many restaurants choose to have red table cloths on tables or red accents on the walls. Red is an excellent color to paint the main room of an establishment where food is sold.
I liked the reasoning behind using yellow and how it is makes people feel happy which encourages people to eat more. This helps my app as putting people in a happy mood would encourage them to bake and have more patience. I want to use limited colour so that it doesn't detract from the images and other content on the app, however using black white and yellow would run the risk of looking like a warning sign therefore I have decided to use grey white and yellow.
'A light grey is the perfect color to paint a room to create a calm and relaxing environment.' I want the users of the app to be calmed by the colours to reduce any stress they may experience when baking.
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