Personas

Emily:

• 20 years old
• Student
• Bakes a lot with her grandma at home but now wants to bake on her own at uni.
• Needs a bit of help as she has always had assistance from her grandma. 
• Only has basic ingredient and cant afford much as she is a student.

Jake:

• 30 years old
• Works in IT full time
• Wants to make a cake for his wife birthday but has never really baked before
• Needs a lot of help and will probably need to ask questions/ get some guidance from more experienced bakers. 

Shirley:

• 55 years old
• Works part time as a care assistant 
• Wants to bake something for a cake sale at work but doesn't have much experience with baking.
• Needs a simple recipe which people will enjoy and buy

Sophie:

• 26 years old
• Bakes a lot and wants to try something new
• Will probably use the search bar/ explore to find something unusual. 
• Knows how to bake so is unlikely to ask questions.