Target audience:
The age group for my app is people age 20 to 35 who are just getting into baking or want to start baking again but don't have much time.
Requirements:
- Easy to follow
- Doesn't have to be handled when baking as fingers may be dirty (could be on a timer)
- Quick and easy bakes
- Not time consuming (think of Jamies 15 minute meals)
- Could be asked how much time you have to spare and it recommends a recipe from this
After the rise in popularity of young people watching tv shows like The Great British Bake Off, there is an increase in young people wanting to bake things from scratch rather than go out and buy them. In the above article written by Lucy Holden for The Times it is revealed that people aged between 25 and 34 are more likely to bake at home with a huge 40% of them baking something from scratch at least once a week. In comparison to this only 1/3 of the people aged over 65 said they had baked from scratch in the last year. One in five adults said that watching cookery shows such as the bake off inspired them to cook yet 25% of those aged 25 - 34 said it had. More young people are becoming interested in making things themselves this is believed to be because more people now spend time at home in order to save money.
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