As the colour scheme for the app is grey, white and yellow I wanted find an suitable image to use for the first page of my app which incorporated these colours. The image I went for was of a lemon tart which I found on a website called The Stiers Aesthetic, I find the image very clean and fresh which is what I want my app to evoke. I wanted the first page of the app to be very minimal in terms of information as to not put the consumer off. I decided to have the logo and name of the app at the top of the page as I find that this is the most important thing, people need to be aware of the name and the logo so that they can find it on their phone and recommend it to friends. I then wanted a section for people to make an account/ log in to the app. Instead of using the standard 'create account' found on almost every app I wanted an alternative. Whilst doing research into other apps I saw that KitchenStories uses the options 'I'm new here' and 'Ive been here' which I find adds more of a personal touch.
I wanted the app to have a little introduction to it as there are many unique features that require a brief description. Initially I though displaying them in a list format would be okay however after doing this I realised that there is too much information on the page which probably wouldn't get read. I then decided to break each point up and display them all on separate pages which people could flick through and quickly read. The middle image is the design I originally came up with, i put the logo in the same position as the first page to be consistent and I displayed the necessary info bellow this. However the white text was difficult to read therefore I chose to put a little text box behind it to also highlight the information and hopefully make people more likely to read it. I also thought of how usually when you swipe through pages of information there are dots at the bottom of the page to show you how far through you are. I thought this would be useful as it would again encourage the user to read them as there are only 5 simple facts to go through.
Here are the other pages to accompany this, I chose interesting images of delicious bakes to encourage the user to get baking straight away as well as making the pages less boring. The first and third image use both contain icing and berries where as the second and fourth are both a type of pie. I wanted the images to have a bit of consistence without being too obvious. They also all contain a dark background as I think this gives off a more rustic homemade vibe rather than stark white backgrounds and edited looking photos. Throughout I used a friendly tone of voice so that the app sounds more like a community which makes it approachable. In some cases I spoke about 'Whisk' as though it was a person, I thought this would encourage people to use it more and to bake more as they wouldn't want to let Whisk down. As the app has a voice recognition elect to it I thought about existing things like this such as Siri and Alexa and the idea streamed from there.
I wanted the sign up/ make an account page to be encouraging, most apps expect you to make an account for the sake of it or so they can sell your email on therefore I imagine people are less likely to make one. I chose to add a little sentence saying why it is important to make an account, it says 'make an account to access al the useful features Whisk has to offer' again I tried to make Whisk sound more like a person than a daunting app. In this slide I chose to get rid of the app name and slogan ad it cluttered the page too much. Instead I decided to use the Whisk icon which I will probably do a lot through the app in order to save space and not confuse the user.
The sign up page couldn't really be designed in any other way as it needs to look trust worthy and official, I chose to use large boxes which the user will fill in with information. This makes it easier and quicker to read so the user can swiftly get on to making something, another thing that should speed up the process is having the sign up button in yellow so that it stands out and people can press it as soon as their information has been entered.
This is the homepage which will appear when the app has been clicked on, I wanted something easy to scroll through that offers a lot of inspiration. The options were to either have a grid system featuring suggested recipes or a list view. I have opted for the list view as I find this less intimidating for new bakers, too much information could potentially put them off and make them not want to bake. The homepage will work a bit like pinterest and shows the user recipes it thinks they will like based on the recipes they have previously liked and tested. Each recipe listed on the homepage can be clicked on and the step by step instructions can be accessed just like any of the recipes in the app. However if the recommendations are too broad and the user wants to find something a bit more specific they can filter their homepage to only show for example chocolate recipes.
The pop up filter menu will look a bit like this, one of the main ideas from previous talks/ crits is to have a timescale so that baking doesn't eat too much into peoples days. This is the first feature found on the menu, the time ranges from less than half an hour, less than an hour and less than two hours. The menu also gives you inspiration on what to look for by offering a trending section, this idea comes from twitter which has a similar trending section to it. I think this helps people again feel like they are part of a community and that they are interacting with other bakers. The menu is then broken up into two other sections: categories and ingredient. Categories features popular types of baking that are often search for and this is the same for the ingredient section. The whole app is about making baking quick and easy and I think this feature adds to that.
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