SB4 Final Booklet

Here is our final booklet. We chose to hole punch the corners of the pages and use a treasury tag to attach them all together as this is a cheap and quick method. It also makes the booklet easy to flick through which is essential as people need to find the information the need quickly when they are out and about, the booklet can be fanned out making it even easier to look through. The holes were punched in the bottom left corners to make sure no elements of the designs were cut out.

The front cover displays the name 'LDS STRTS' we went for this name as it is very informal and makes the booklet seem more approachable than most leaflets on this subject therefore people are more likely to read it. The caption below this reads 'a guide to the people sleeping on our street' this makes it obvious that someone local has created it but also using the word 'our' makes the tone of voice more personal and collective. 

                         

This friendly tone of voice is continued throughout the booklet, the first page features a large Y? which is very straight to the point and again informal. Using words such as 'cuppa' in the introduction puts the reader at ease as they know its not something too serious which is more relatable to a younger audience such as the freshers we are targeting. The second page is about care packages which charities recommend people make rather than donating money. We have used quick illustrations along side this information so people don't even have to read it, they can look at the drawings and have an idea of what the text is about. 

                         

The third page again contains similar illustrations along side a list of things to put into the care package. The fourth page shows the first profile page on one of the homeless people we spoke to. Here we have provided information on their favourite hot/cold drink, food and where they usually hang out. We have provided the same information for all 5 people. We have also put their name in bold letters so that this is the thing that stands out the most and what people are more likely to remember. We have also done a simple line drawing of each of the people so that readers using the booklet can recognise them. It also makes them remember that the people in the booklet are just people, they're friendly and they are easy to approach. 

                      

                          

The next four pages show the profiles of the other 4 people we talked to, again they show the favourite hot/cold drink, favourite food and usual location of each of the people. It also features their name in bold so that it is the main feature. 

                           

We have also featured a couple of pages which give the reader information about the homeless charities locally and across the UK. For anyone wanting to donate or find out any information regarding homeless people they can contact these charities and find out any information we didnt provide. 

                      

The back page of the booklet gives a quick thank you message in the same style as the front cover. The sentence 'it only takes a second to change someones day' encourages the reader to take action and want to make a difference. We have also featured the hashtag #LDSSTRTS so that people can interact over social media and share tips and advice on what they've learnt about befriending a homeless person. 

Over all I am pleased with how the booklet has turned out. We have kept costs low which was one of our aims. The treasury tags were 2p each, the paper was 4p each and the printing was £1.50 per booklet. In total the booklets cost £1.60 to produce. We also wanted to create something appealing to the freshers so that they were more likely to keep it, I think we have managed to achieve this as the vibe of the booklet is very edgy and grungy. The treasury tag could easily be taken out so that the cards can be displayed individually in their flats therefore getting the information out to more people.