Feedback we received after our final presentation:
> Doesn't reflect Leeds as it is too geometric
> Overall the design is very good and has been pushed as far as it can be
> Custom typeface is very strong and brings the word together
> Strip the colour scheme down
> Change the colour of the instagram logo
> Strong graphic design
> Organising by postcodes is innovative but not all post codes will be used
> Strong identity but doesn't represent traditional print
> Colour and tone of voice needs to be more representative of Leeds
> People shouldn't have to guess/ question what the event is, the pixels make it ambiguous. You need to attract as many people as possible not put people off by not making it explicit what the event is.
> Consider how to get people you want there to come by making the invites exciting, they should want to post about them on social media therefore attracting people who follow them to visit the exhibition as well.
> Consideration of the cost, mention this in development and how to simplify things to keep costs down.
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