SB4 Booklet Design

For inspiration on how to design the booklet in a sensitive way we looked at booklets sent out by charities who help the homeless. We came across this one produced for the charity Shelter, it was designed by Johnson Banks (a design consultancy based in London). What we liked about it is it's simplicity and constancy throughout.

From this we designed a similar looking booklet for our own project. We are unsure on the name so far so simply went with 'Streets of Leeds' as using the term 'homeless' can be seen as quite offensive and insensitive. We looked at the online thesaurus for other alternatives but everything seemed too harsh so we decided not to try use this at all.



The name 'Streets of Leeds' refers to the place that these people are usually found, the place that they would call their 'home'.



Here is the front cover of our booklet, it is very similar to that published by Shelter therefore may be taken more seriously as it looks like it is from a charity. The cover for the booklet would be printed on card to make the covering protective but the paper stock inside the booklet would be thin and cheap to keep costs down.



The first page would provide an introduction to what the booklet is about and a few tips/ words of advice for the reader on how to approach homeless people. The layout followed is similar to that seen in the booklet created for Shelter (see image below). The text is easy to read and pretty straight to the point. The typeface used is helvetica which is in keeping with that used by Shelter.





The pages after this in the booklet will contain the information about the people we spoke to. The drawings of them will be changed into red to correspond with the front cover of the booklet.