Overall I have really enjoyed the module and the fast pace nature of it. I have found that working on short briefs has encouraged me to work quicker as I have had less time to deliberate on ideas, instead I have had to plunge straight into doing work. At first I found this difficult as I wasn't used to working in this way however I now much prefer it and think this module has enabled me to produce some of my best work so far on the course.
The penguin brief was the first time I had ever done a live brief and I really enjoyed this experience as I started to feel like a real graphic designer. I found it really interesting researching into past award winners to derive inspiration as well as looking into the pasts of the competition judges and how they had made it onto the panel. On reflection the design I produced could've been developed better such as testing out different paper stocks to add a textured background as well as working more with the typography. However I am happy with the idea behind the imagery and found this really strong as I think it relates well to the ‘smile in the mind concept’ that penguin book covers usually have.
As for the poster brief I really enjoyed looking into the past events that have happened in Leeds and have helped shape it as a city. Despite being local to Leeds I found out about a lot of events I never knew happened. I chose to focus on the victory parades that took place after World War II as it was an era my grandma lived through and often told me stories about growing up. Due to this personal connection I found it a very enjoyable project to do. The screen printing process did get my down at first as everything seemed to go wrong. However I decided to re do my prints and I am really glad I did. The process ran smoothly the second time and made for an enjoyable experience. I am really proud of my final print and the way it has turned out, I will definitely be screen printing again.
The branding brief really helped me gain some experience of working in a group of people I hadn't really spoke to before. Overall I didn't really enjoy it as I was with a lot of large charactered people who liked to dominate the group discussions therefore I found it hard to get my own ideas in. When I finally got the chance to suggested something it was over looked. I think that is the negative side to working in a large group, I ended up feeling like none of my ideas were used and that the final branding didn't contain any element of my work. Despite this I am pleased with the overall look of the branding and think it is fit for purpose, it looks very professional and consistent.
The final brief was my favourite as it allowed us to have more freedom and create something we wanted to. Me and Bronte decided to create a booklet dedicated to a few of the homeless people in Leeds as it was something we both felt very passionate about. As we both did our foundation course at LCA last year we were familiar with the large amount of homeless people on the streets of Leeds, however we imagined it would be a shock to people who had only just moved here. We wanted to make a booklet which helped freshers approach some of the homeless people in Leeds and see them as the people they are rather than the stereotypes they hold.
I have realised that working on things I have a personal connection with and I am passionate about has helped me produce better work. I will keep this in mind for future work and I will try manipulate work so that it has a personal meaning to me.
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