SB4 NAME

After a bit of research we thought about using the name 'Leeds Streets' but without the vowels. This is a popular technique used within design and culture and adds an extra 'edge' to the name.

We also thought 'lds strts' suits the urban/grime sort of aesthetic linked with living on the streets etc.



After using Caslon, we came across the typeface Giorgio Sans. We were really quite drawn to this and felt it could link well with the modern and contemporary aesthetic.




We also experimented with using a capitalized version of this to add extra impact visually.