Final Crit natracare

In my final crit I asked how well the colours worked together, this poster was blue at the time and it was suggested that I should try a big of a brighter colour, possibly orange so I did. I think this works really well and is appealing and will capture the audience.

It was suggested in my crit that I make my posters more simplistic so that they reflect the  environmentally friendly nature of the band. I dont like these posters as I think they look too flat and uninteresting therefore I am carrying on with my original idea and design. 

Target audience

To get an idea of my target audience I looked into the age that most women get their menopause.

It is generally considered to be complete when a woman has not had a period for one year. Menopause, often referred to as "the change of life", usually occurs between the ages of 45 – 55 years with the average age being 52 years. Premature (early onset) menopause is when periods stop before the age of 40 years.

I also looked at the average age people start their period and this is between 12 and 13 years old. However it is seen as a bit of a taboo for girls to wear tampons at such a young  age therefore my target audience starts at 16. 

tampon consumption around the world

tampon tax

The standard VAT rate is currently 20%, and this rate applies to most goods and services. But, there are also some things that are charged at a reduced rate of 5% – including sanitary protection products.

Although 5% is obviously better that 20%, some things are exempt from VAT altogether such as postage stamps, cycle helmets, or financial and property transactions. And while that’s great, it’s eventually left many questioning why are we still paying any VAT at all on sanitary products – something so many women rely on every single month to allow them to carry on living their lives as normal.

Tampons and other ‘sanitary protection products’ are currently classed as ‘luxury’, ‘non-essential’ products, and the government have stated that EU rules stop them from lowering the VAT any further than 5% or scrapping the tax entirely.

At the moment, Austalia is leading the way – beginning 2019 by officially scrapping the tampon tax for residents.

But what about the UK?

Back in 2015, 320,000 people have signed a petition on Change.org to scrap the Tampon Tax, and in March 2016, Parliament accepted an amendment proposed by Labour MP Paula Sherriff that would end Tampon Tax once and for all in the UK.

pink tax in the US

Stop Paying The Pink Tax

Did you know, tampons and pads are charged sales tax because they are considered “luxury” items. Periods are certainly not a luxury and I’m sure every woman on the planet would agree.

Recently, some companies have been stepping up against unfair pricing and making moves towards high-quality ultra-low cost prices. Harry’s is one of them.

Harry’s is a gender-neutral product first company that sells shaving products and other awesome skin care products that are of the cheapest you can find without compromising on quality. Yes, finally an affordable shave club that works for women.

Boxed is another company fighting the good fight. They are Rethinking Pink and standing up to the pink tax. Boxed is enforcing price equality for women, on a per ounce or per unit basis for products that typically cost more for women than men such as razors, deodorants and many products. And my favorite, no taxation for tampons.

Why are we paying more?

The New York City Department of Consumer Affairs released a study comparing the prices of over 800 products. The goal of the study was to estimate the price differences male and female shoppers face when buying the same types of items.

The results: Products for women or girls cost 7% more than comparable products for men and boys.

• 7% more for toys and accessories
• 4% more for children’s clothing
• 8% more for adult clothing
• 13% more for personal care products
• 8% more for senior/home health care products

Self Care Products

These are the kinds of things you buy in a drug store, razors, shaving cream, deodorant, face cleanser. A news program compared those items from various stores in Atlanta. The women’s products cost $4 more than the comparable men’s products.

Here’s what you can do ladies, just buy the men’s stuff! Unless you buy the fancy razors with multiple blades and “moisture strips,” the only difference between generic old stick razors for men and women is that our’s are pink and their’s are blue. Surprisingly, color has little effect on the hair removal process.

And buy a big old can of Barbasol. The stuff has been around since 1919 for a reason. In fact, I think the can that is permanently rusted to the edge of my tub is of that vintage. Lasts forever, works great and whatever you’re shaving won’t smell like the inside of a raspberry pop tart. Women’s shaving creams have the nastiest, synthetic smells.

You’re not out of the drug store yet. If you have internal rather than external plumbing, you are going spend about $3,000 over the course of your life on pads or tampons too. Jessica Valenti wrote a piece in the Guardian last year wondering why these products weren’t free or at least not taxed. The backlash was swift and vitriolic. You would have thought she had the nerve to say that Viagra shouldn’t be covered by insurance, the bitch.

food packaging development

when mocking up the food packaging I originally considered using red white and blue to be patriotic and relate to the ration book idea. 

I then thought about using a brown/ cream colour but I thought this looked a bit unclean and unappealing. 

Instead I stuck to the pure white as I think it looks nice and sanitary which is something you would expect from a place providing food. 

business card mock up development

to see how the design would look on a business card I did a quick mock up. Originally I planned on having the logo in the middle with the information of the charity around the edge but I found this looked too cluttered. 

Here are my final designs, one uses the plain food revival logo and the other has had 'yorkshire' added to the bottom. I think they work really well and are very simple and straight to the point. I think they look professional and work well for the brief. 

letterhead mock up

here is a mock up for how the letterhead would look, I wanted to create something sleek and professional looking and I think this works well. As it is a charity it needs to look respectable and reliable. The logo is very simple so it is easy to apply to different branding aspects. 

vintage colours

pads4dads

WHY #PADS4DADS?

Here at Hey Girls, we know that talking to young people about puberty can be awkward. Chatting about periods can be even harder, especially if you don’t experience them yourself. Obviously, every Dad is different – but many that we spoke to said they don’t know enough about periods to feel confident having ‘the chat’ with their kids. Chances are no one told them about periods when they were younger, or maybe they just feel a bit awkward and leave things to Mum.

We think it’s a bit nuts that around half the population has a period almost every month, but that they can still be seen as secret and shameful. We’re pushing for better education about periods in schools for all pupils so we can end the stigma around periods.

In the meantime, Dads have told us that they need a helping hand. So, we have created Pads 4 Dads – a quick overview by Dads for Dads – to help you have positive conversations with all your kids about periods.

4 in 10 Dads never learnt about periods at school

“Only 41% of Dads say they feel comfortable talking about periods with their kids, and nearly half haven’t chatted to their daughters about them”

45% of Dads are unsure what the signs are that a girl might be about to start her period

one in three dads have never purchased period products

Don’t wait for the perfect moment – there isn’t one. And don’t save everything up for one big chat.
It’s much easier to talk about difficult topics early and often. If periodscome up in conversation naturally – maybe you’re in the shop picking up tampons for your partner, or watching a movie which makes a reference to PMS – take the chance to chat.You don’t need to cover everything in one go and it will help to repeat the conversation a few times over the years.
If you live with a female partner or relative maybe have a think about ways of approaching the conversation together. Sometimes a joint approach works best.
As a rough guide, schools cover periods and puberty when kids are in their last year of primary school (so aged 10/11). For many girls, this will be TOO LATE. 15% of girls don’t know what’s happening when they start their period – which is scary. If your daughter is 8, it would be worth starting the conversation.

logo development

 I found this image of a ration book and I really like to amount of shapes on it and faded stamps that you can see. From this image I looked at different typefaces that would suit this sort of style. I decided to go with a bold sans serif typeface.

I played around with the shapes that I saw on the front cover of the ration book and used these to frame the logo. I also used the colours I had swatched and really liked the combination of the burnt orange on the cream background. 

As the log needs two variations: one saying food revival and another saying food revival yorkshire, I played around with adding the word yorkshire to my logo. I thought using a script typeface would make it subtle and a bit more personal as it looks like handwriting. I also experimented with using a triangle which references recycling and how unwanted food is put to good use. 

i further exaggerated this recycling idea and added some arrows to show that it is a cycle like the recycling logo. I also made the text half toned so it looked as though it had been stamped onto the page referencing back to the ration book idea.  I don't think these logos work very well as they are a bit too cluttered. 

I then went back to the circle idea and worked on this further. I played around with different paint brushes as I wanted to create a coffee mug/ food stain look to subtly reference food. I thought this also referenced coming together and having a chat over a cup of tea or coffee.   

I then went back to the stamp idea and developed this further, I added a circle around the text to look more like a stamp and the cycle they often leave. I looked at how this would work on different colour backgrounds but preferred it on a white background as it stands out more. 

colours

To get some inspiration for colours I decided to swatch some images of ration books and old food labels used on the national rail service. I think this gives a nice colour palette with a vintage feel to it which is something that TRJFP asked for in the brief.

ration book facts

What were ration books?

They were books which contained coupons that shopkeepers cut out or signed when people bought food and other items. (People still paid for the goods with money.)

Why were there different colour ration books?

'The colour of your ration book was very important as it made sure you go the right amount and types of food needed for your health.

Buff-coloured ration books - Most adults had this colour

Green ration books - Pregnant women, nursing mothers and children under 5. They had first choice of fruit, a daily pint of milk and a double supply of eggs.

Blue ration books - Children between 5 and 16 years of age. It was felt important that children had fruit, the full meat ration and half a pint of milk a day.

Why did the government issue ration books?

To make sure that everybody got a fair share of the food available.

The government was worried that as food and other items became scarcer, prices would rise and poorer people might not be able to afford things. There was also a danger that some people might hoard items, leaving none for others.

Rationing was introduced to make sure that everyone had a fair share of the items that were hard to get hold of during the war.

When was rationing introduced?

Rationing was introduced at the beginning of 1940. 

National Registration Day

On National Registration Day on 29 September 1939, every householder had to fill in a form giving details of the people who lived in their house. 

How did rationing work?

Using the information gathered on National Registration Day, the government issued every one with an identity card and ration book.

Register with local shops
Each family or individual had to register with a local supplier from whom the ration would be bought. These details were stamped in the book and you could only buy your ration from that supplier.

Coupons
The books contained coupons that had to be handed to or signed by the shopkeeper every time rationed goods were bought. This meant that people could only buy the amount they were allowed.

Was rationing fair?

Some people considered food rationing to be very unfair. Eggs, butter and meat could be obtained fairly easily without coupons in rural areas. 

By the summer of 1941 greengrocers in the towns were taking their lorries into the country to buy vegetables direct from growers. 

When did food rationing stop? 

Fourteen years of food rationing in Britain ended at midnight on 4 July 1954, when restrictions on the sale and purchase of meat and bacon were lifted. This happened nine years after the end of the war.

rationing uk

When thinking about ideas for food revival I thought about the vintage aspect they spoke about in their brief. When I think about vintage and celebrations I think about the war and how there was a great sense of community at this time as everyone had to pull together, I think this is very similar to what food revival do, they bring people together and make the best of a bad situation. 

I then thought about war in relation to food and how at this time food was rationed and people could only buy food if they had a ration book.

Rationing was introduced temporarily by the British government several times during the 20th century, during and immediately after a war.

At the start of the Second World War in 1939, the United Kingdom was importing 20,000,000 long tons of food per year, including about 70% of its cheese and sugar, nearly 80% of fruits and about 70% of cereals and fats. The UK also imported more than half of its meat, and relied on imported feed to support its domestic meat production. The civilian population of the country was about 50 million. It was one of the principal strategies of the Germans in the Battle of the Atlantic to attack shipping bound for Britain, restricting British industry and potentially starving the nation into submission.

To deal with sometimes extreme shortages, the Ministry of Food instituted a system of rationing. To buy most rationed items, each person had to register at chosen shops, and was provided with a ration book containing coupons. The shopkeeper was provided with enough food for registered customers. Purchasers had to take ration books with them when shopping, so that the relevant coupon or coupons could be cancelled.

After the Second World War began in September 1939 the first commodity to be controlled was petrol. On 8 January 1940 bacon, butter and sugar were rationed. This was followed by successive ration schemes for meat, tea, jam, biscuits, breakfast cereals, cheese, eggs, lard, milk, and canned and dried fruit. In June 1942 the Combined Food Board was set up by the United Kingdom and the United States to coordinate the world supply of food to the Allies, with special attention to flows from the U.S. and Canada to Britain. Almost all foods apart from vegetables and bread were rationed by August 1942. Strict rationing inevitably created a black market. Almost all controlled items were rationed by weight but meat was rationed by price.

Fresh vegetables and fruit were not rationed but supplies were limited. Some types of imported fruit all but disappeared. Lemons and bananas became unobtainable for most of the war; oranges continued to be sold but greengrocers customarily reserved them for children and pregnant women, who could prove their status by producing their distinctive ration books. Other domestically grown fruit such as apples still appeared from time to time, but again the sellers imposed their own restrictions so that customers were often not allowed to buy, for example, more than one apple each. Many people grew their own vegetables, greatly encouraged by the highly successful "Dig for Victory" motivational campaign. In 1942 numerous children between five and seven years old had become used to wartime restrictions. When questioned about bananas, many did not believe such items existed. Game meat such as rabbit and pigeon was not rationed but was not always available. A popular music-hall song, written 20 years previously but sung ironically, was "Yes! We Have No Bananas".During the food rationing, British biologists ate laboratory rats.

Restaurants 

Restaurants were initially exempt from rationing but this was resented, as people with more money could supplement their food rations by eating out frequently. The Ministry of Food in May 1942 issued new restrictions on restaurants:

• Meals were limited to three courses; only one component dish could contain fish or game or poultry (but not more than one of these)
• In general no meals could be served between 11:00 p.m. (midnight in London) and 5:00 a.m. without a special licence
• The maximum price of a meal was 5 shillings, with extra charges allowed for cabaret shows and luxury hotels.

About 2,000 new wartime establishments called British Restaurants were run by local authorities in schools and church halls. Here a plain three-course meal cost only 9d and no ration coupons were required. They evolved from the London County Council's Londoners' Meals Service, which began as an emergency system for feeding people who had been blitzed out of their homes. They were open to all and mostly served office and industrial workers.

huddersfield street kitchen

Huddersfield Street Kitchen is busy supplying the town's homeless, not only with hot food and drinks, but everything from sleeping bags and tents to toothpaste, toiletries and other essentials.

The weekly soup kitchen, which ran for the second time on Sunday December 2, isn't just busy with volunteers and homeless people. There are people coming to and from the kitchen marquee dropping off food, clothes and other items.

A woman from Ho Wah Chinese takeaway, Waterloo, has brought some spring rolls while earlier in the day, someone from Grappolo Italian restaurant, Lockwood, dropped by to top up supplies.

As I arrive another woman and her daughter, who are emigrating to the US, have come to donate some coats.

In times where more people are struggling to feed themselves and the numbers of homeless people are soaring the street kitchen is capturing the hearts of individuals and businesses in the town.

The Huddersfield Street Kitchen is part of Homeless Leeds Support, which runs street kitchens in Leeds and other towns in the North of England.

The kitchen at the Market Cross was opened by Danny Burrows, who himself used to be homeless.

He, his girlfriend Emma Duval and a handful of volunteers are busy dishing out the stuff we take for granted – as well as advice.

Danny, 35, says: "We provide a listening ear – that's the main thing.

"When you're on the street just being listened to is so important.

"I was homeless 15 years ago when I was 20. I was on the street for eight months. It wasn't nice.

"You feel like there's nobody there to help and listen to you."

There were 263 homeless people in Kirklees last month, according to charity Shelter's analysis of government figures.

Of these eight were sleeping rough.

Christina, 39, has been on the streets for four months.

She and her fellow rough sleeper Nikki, 42, say Sunday is the toughest day for homeless people.

Like many people on the streets they call it 'suicide Sunday' because it's the day when most charity and public services for the homeless are closed.

But Christina says the street kitchen helps them through.

"I think it's beautiful. It's wonderful.

"Without it I would be a lot worse off."

Nikki, who has been homeless for eight months, says: "Everything you need is there. There's not much in Huddersfield for us."

fans for food banks HTFC

To get more of an insight into food charities I looked at a local project in huddersfield that is called fans for food banks. 


Huddersfield town have these collection point bins at their stadium, PPG canalised and other spots around huddersfield. The town foundation is in partnership with the HTSA to encourage supporters to donate unwanted food for those who are less fortunate. The campaign has been very successful and huddersfield fans have made a huge impact in the local community through this scheme and the aim is to do even more in 2019. 


things they are in need of: 

- Toothpaste
- Meat paste
- Fish paste
- Coffee/Tea
- Evaporated/Condensed milk
- Toiletries
- Sugar
- Tinned fish
- Tinned meat meals
- Treats for children

The branded bins are placed around the Stadium from 5.45pm up until kick-off and fans are asked to bring along any long shelf life food they wish to donate.

“The support we’ve received during 2018 has been magnificent and I’m sure we can make an even bigger impact in the local community in 2019.

“If you have anything that you are willing to donate, then please bring it along to the Burnley game and pop it in one of the donation bins.”

final elements

here is a mock up of my final poster design with the name card and thank you for taking part card. I think they look nice and work well together. 

Mock ups - after eight

To get an idea as to how the designs would look in context I did some quick mock ups. I think they work really well and I am pleased with how they have turned out. The brief was to bring an old brand and make it more popular and suitable for the modern world. We looked at Old Spice and how they had successfully done that by using humour so we wanted to do something similar. We thought about how we could make the posters funny just using type so we went with the secret confessions idea which is about keeping your guilty pleasures until after eight. I think we answered the brief really well and worked efficiently as Beth gave us a very limited time to produce work in. 

Final poster

here is my final design for the bake off competition, I am really pleased with how it tuned out and I think it looks fresh and captures the surrounding area of 10 associates perfectly as well as celebrating the competition and focusing on it being for charity. 

after eight alterations

Here is the design using a much more basic typeface to get an idea of how this would look. I think this design looks boring and the typeface we chose originally works a lot better.

We then altered the size of the main text and the tag line.



Here is the final design. I think it is bold and eye-catching and is true to the after eight branding therefore is easily recognisable. The wording is fun and a bit different to what you would expect from after eight.

gin botanicals

 botanicals are very popular in gin, i looked into popular botanicals to get an idea of what to include in my collage

JUNIPER

Juniper is to gin what hops are to IPAs: It’s not gin without it. The word gin is derived from juniper, whether the French genièvre or the Dutch jenever. Juniper is grown around the world and has dozens of different varieties. In ancient times, juniper was used as a spice and for medicinal purposes. Taste-wise, it’s dominantly pine-flavored and is responsible for the Christmas tree notes most commonly associated with gin.

CORIANDER

Coriander is the dried seed of the cilantro plant and originally hails from southern Europe, north Africa, and southwest Asia. It has a complex taste that’s a little spicy and citrusy, and nutty when crushed. It’s an easy complement to the flavors of juniper.

ANGELICA

Gins commonly use the root of the angelica plant, but some use the flower and seeds as well. It tastes earthy and medicinal. It’s also found in Fernet and Chartreuse.

LEMON

Lemon is used throughout the culinary world to brighten food and drink. Gin cocktails often have a lemon twist as well, accentuating the citrus flavors. In gin, lemon notes come across primarily as zesty and sweet lemon peel.

ORANGE

As with lemon, orange peels are the most common part of the fruit used in gin production — and dried orange peel in particular. Depending on the type of orange used, the oils in the skin can provide bitter citrus or sweet and gentle notes.

ORRIS ROOT

Orris root comes from the iris flower and looks similar to ginger. It has a floral and sweet aroma that’s common in perfume as well as gin. It also adds an earthy and woody flavor.

CARDAMOM

Cardamom is a spice that’s difficult to describe other than it smells and tastes like cardamom. It’s common in food from southern India and is related to ginger. Cardamom pods added to food and gin are bright green, have a somewhat numbing and medicinal taste, and are highly aromatic with a powerful flavor.

LICORICE

Licorice root is originally from southern Europe and India and is sugary sweet that’s similar to anise. The flavor in licorice used by gin producers is far from the candy taste and can give gin a more viscous texture.

CASSIA BARK

The cassia tree is a relative of cinnamon and is originally from southern China. The bark is harvested and dried and strongly resembles the spicy hot bite of cinnamon and cinnamon-flavored products. Cassia is, however, just a little sweeter than cinnamon with a licorice-like flavor.

CINNAMON

Cinnamon plays a complementary role to the sweeter notes in gin by adding a fiery spicy tone.